Stated simply, customer engagement is the depth of the relationship a customer has with a brand. It’s a fair question that’s being asked with more frequency, as businesses are realizing that customer loyalty is largely a result of frequent positive engagement. As the typical consumer wields power...
There’s a longtime adage in business that says it costs five times more (or even more) to acquire a new customer than to retain an existing one. It’s cited all...
Just as we think we're starting to figure Millennials out, time brings us another, even more bizarre generation. Gen Z, or those born between 2000 and 2016,...
2018 is the year you're going to make a ton of money. Even more than you're already making. Some of it will come from new customers. But the majority of it...
December is a fun time around Access. Holiday decorations are up (and a contest for best-decorated area is underway), employees are catching the spirit, and...
It seems like we're several years into "personalization" as the hot topic in marketing and sales. You can easily lump it in with other buzzwords like...
Brandon Carter
