The Customer Engagement Recap – December 12

By Brandon Carter | Updated on Dec 12, 2014 1:36:11 AM

Customer Engagement RecapFinish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Retail sales in the US hit 8-month high in November. Will holiday spending soar?
  • Survey: 4-In-5 Consumers Say They Won’t Be Spending More This Holiday Season
  • The Risks and Rewards of Corporate Holiday Gifts
  • 6 OUT OF 10 AMERICANS PLAN TO USE REWARD POINTS TO SAVE ON GIFTS
  • New cord cutting data spells trouble for traditional TV
  • Retail sales in the US hit 8-month high in November. Will holiday spending soar? (CSMonitor)

Gives consumers jobs and cheap gas to get places and voila! Spending increases.

 

  • Survey: 4-In-5 Consumers Say They Won’t Be Spending More This Holiday Season (Consumerist)

Wait, what? A BankRate survey says 82% of consumers aren't planning to spend any more than they did last year, cheap gas be damned. Aren't statistics fun?

 

You'll want to read this post just to see some of the horrific things a former boss of mine bought her employees. Giving is almost always great - we illuminate a few areas where it's better to keep your presents to yourself.

 

  • 6 OUT OF 10 AMERICANS PLAN TO USE REWARD POINTS TO SAVE ON GIFTS (Colloquy)

Loyalty programs are playing a major role in holiday shopping this year. Lots of people are using points to save, and around a third are allowing rewards to dictate where they shop.

 

  • New cord cutting data spells trouble for traditional TV (GigaOm)

Streaming entertainment over the internet is about to go well beyond simply Netflix and YouTube. TV viewing is down, and over a third of Americans own a streaming device (Roku, Chromecast, etc.)

Be good for business sake - Download Nice Guys Finish First

Topics: Rewards Programs, Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Viewpoints, Weekly Recaps, employee incentives, loyalty programs, customer loyalty, holiday shopping

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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