The Access Discount Network: Quantity and Quality

By Brandon Carter | Updated on Mar 15, 2010 4:41:30 AM

If you want to build loyalty and revenue with a private discount program, what’s more important, quantity or quality?
At Access, the answer is surprisingly simple… it’s both. That’s because clients with members in communities throughout America, it’s critical to offer value to every member. With discounts in over 90% of the ZIP Codes throughout the U.S., no one offers more exclusive discounts than Access.

And yet, it’s just as important that our offers are more than just run-of-the-mill, ho-hum discounts. So how do we define a quality offer? Many factors are involved, such as a merchant’s popularity among our members, their relevance in the marketplace, their number of locations, and the depth of their discount. We also emphasize exclusive offers, and spend a lot of time negotiating deeper discounts than what’s available to the general public. If we don’t get an exclusive offer, chances are we won’t accept their offer.

So when it comes to your world-class private discount program, if you’re interested in quantity, quality or both, rest assured we’re working hard to deliver real value every time our client's members go online.

Topics: Loyalty Discount Cards, discount network, loyalty programs, private discount programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

Engagement & Loyalty Tips Delivered to Your Inbox

inexpensive customer appreciation
New Call-to-action
ancillary revenue case studies