Brands We Love: Danskin

By Brandon Carter | Updated on Jan 13, 2011 4:25:14 AM

This post, the third in a series, is brought to you by Access intern Ashley, who we've asked to provide some feedback on her favorite brands. This morning she discusses Danskin, one of the top women's fitness apparel companies in the world.

From jazz shoes and leotards to tutus and tights, I can tell you as a long-time dancer, I’ve worn them ALL. And if you ask my parents who footed the bill for their little “dancing queen,” they’ll tell you they remember the cost of that obsession. But they also wanted me to have the best materials for my passions. This is why Danskin holds a special place in my heart; their products have grown up with me.

Danskin encourages women and girls everywhere to have an active lifestyle through their Triathlon Series events. They consider their company to have a powerful influence on women’s health, and they take this responsibility very seriously.

Besides offering Access members a 20% discount on all online purchases, Danskin has a kinship with our company.

Access promotes and encourages a healthy lifestyle for all of its employees, including myself. It starts with our founder and CEO (who is a triathlon maniac) and rolls down to each employee from there. Being both physically and mentally active is important. It is not uncommon to catch Access employees running, working out, or doing yoga and Pilates on their lunch breaks.

Good health equals good work. We believe it, and are proud to work alongside other companies who enable that, like Danskin.

Topics: Merchant Discount Network, Discount Programs, What is Loyalty?, Brands We Love, women, Access Development, brandswelove, consumer behavior, danskin, branding, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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