Catching Up With Our Education Associations

By Brandon Carter | Updated on Jun 20, 2011 4:59:43 AM

Emily Hayes, Director of Educator Access, recently traveled to Baltimore for the National Education Association Member Benefits show. While there, she was able to catch up on the latest educator news and see what’s been going on in their world. We asked her to offer a quick recap.

I love seeing our teachers face to face and talking with them in a more personal atmosphere. I was able to meet with a lot of our state reps, participate in discussions, and learn a lot about the life our educators lead and the problems and triumphs they experience.

While it was good for me to catch up with our state reps, there were serious issues being discussed at the event that cut right to what we do here at Access. One of the main problems in education seems to be consistent budget cuts that directly affect teacher salaries. Combine that with automatic payroll deduction being removed, and the educator associations have to communicate real, tangible value to ensure growth and retention.

Access’ relevance in this particular industry continues to be strong. Our programs help education associations convey their overall value in a very tangible, simple way. For the teachers, we love being able to help them save on every day costs such as cell phones, groceries, dining and even school supplies.

In an exciting piece of news, we were proud to announce the Access My Deals Mobile app for educators during the conferences. This app gives educators access to over 70,000 “show your phone” deals for restaurants, hotels, retail stores, auto shops and more. We think it’ll be a big hit for our teachers, which means it’ll be a big hit with our association partners. We’ll have a formal announcement about the mobile network in the coming weeks, but if you’d like more information now, leave a comment or give us a call at 800-840-0032.

One final note: I’m on Twitter now! Follow me on Twitter @educatoraccess.

Topics: Educator Access, Merchant Discount Network, What is Loyalty?, Access Development, member retention, loyalty programs, conferences, customer loyalty, education associations, emily hayes

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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