We're proud to announce that Dave Cook, Access Development's Vice President of Corporate Sales, will be presenting as part of a panel at the American Resort Development Association's (ARDA) annual meeting April 3. "Use Your Crystal Ball: Target Marketing Across Generations" features four marketing professionals presenting their best techniques on targeting, acquiring and converting leads.
Dave will discuss using social media to build a following and create dialog, as well as how to use incentives to drive behavior and recoup marketing dollars. Those in attendance will walk away with a few specific, actionable tactics that they can apply immediately to their own efforts. It should be an informative and entertaining session.
The conference runs from April 1-5 at The Venetian in Las Vegas, and Access will be at booth #1010 throughout the conference. ARDA is the resort and timeshare industry's largest trade association. If you're curious how Access works within this industry, click here. Our merchant content is packaged in a variety of ways, including travel club incentives, exit programs, timeshare marketing and more.