What We're Reading: Friday, September 7

By Brandon Carter | Updated on Sep 7, 2012 5:13:56 AM

A weekly round-up of noteworthy articles that crossed our desks, from the worlds of loyalty & rewards programs, discount programs, mobile marketing and more.

Gannett Buys Mobile Consumer Rewards And Loyalty Platform, Key Ring - Another significant play in the world of mobile marketing. The mobile coupon network market will continue to grow as more and more consumers are looking for easy access to money-saving opportunities.

Study Shows Consumers are More Efficient Than Ever Seeking Deals and Reaping Savings - 62% of consumers "spend up to two hours weekly seeking out savings and save up to $30 each week using coupons." Also, customers are more than willing to engage with their social networks for deeper deals.

The Future of Credit Card Rewards - Credit card spending is on the rise, but will that also mean a rise in rewards programs? Possibly.

The future of loyalty is social - Evolving customer needs - such as the need for recognition, personalization, and speedy payoffs - are leading many companies to involve social network in their loyalty programs.

Shoppers leave stores and complete purchases online for discounts as low as 2.5 percent - Have you ever walked into a store, found the item you wanted, only to balk at the price, thinking you can find a better deal online? You're not alone. According to this GroupM Next study, 45% of consumers will walk out for even a 2.5% savings. Also noteworthy: 44% of consumers are influenced by their mobile devices when shopping.

Topics: Rewards Programs, Points and Miles Programs, Increasing Cardholder Spending, Ongoing Incentive Programs, Discount Programs, Credit Card Rewards Programs, Payment Card Rewards, Viewpoints, in the news, Access Development, what we're reading, mobile coupon network, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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