The Customer Engagement Recap - January 31

By Brandon Carter | Updated on Jan 30, 2014 11:46:00 PM

Recap-Jan31Finish off your super week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • AP-GfK poll: Breaches not changing people's habits
  • Dunkin' Donuts Launches New National DD Perks Loyalty Program
  • Smarter Couponing: The 6 Factors of a Successful Coupon Campaign
  • Daimler Trucks North America Launches Customer Loyalty Program
  • The Future Is Not in the Cards: Will 'Wearable Payments' Replace Wallets?
  • Unused gift cards total $44B since 2008: study
  • How Will Banks Respond if Apple Becomes Mobile Payments Player
  • Starbucks: 10M Mobile Payments Users, Making 5M Payments a Week

 

Americans are concerned about threats to their personal information after events such as the recent hacking of Target. The Associated Press-GfK poll showed that over half of the country is "extremely concerned" about their private information being exposed. But they're aren't doing much, as very few have taken defensive measures such as paying with cash, changing passwords or requesting a new card from their bank.

"They ... just chalk it up to ... `It's part of life,'" says Cameron Camp, security researcher at global security firm ESET.

 

  • Dunkin' Donuts Launches New National DD Perks Loyalty Program (Dunkin Donuts)

It's always interesting to see popular, longstanding brands jump into the loyalty program space for the first time (see Walgreens in 2012). With over 11,000 stores throughout the world, it'll be interesting to see if the DD Perks program is enough to sway the competitive "breakfast and coffee" world.

 

  • Daimler Trucks North America Launches Customer Loyalty Program (Loyalty360)

This was a popular week for big brands launching loyalty programs. For Daimler Trucks, the Truck Bucks program gives owners special merchant-funded discounts on after-market parts and service. The aim is to keep more of those consumer expenditures within the Daimler Trucks North America catalog.

 

The third of four parts. A successful coupon campaign rarely happens by accident. Dave Bona outlines how businesses looking to publish a discount need to consider six factors - from business costs to inventory management.

 

  • The Future Is Not in the Cards: Will 'Wearable Payments' Replace Wallets? (Mercator)

Mercator Advisory Group looks into their crystal ball and predicts the future of "wearable payments," or rings, bracelets, and other accessories that can be used to transmit payment information.

 

  • Unused gift cards total $44B since 2008: study (NY Post)

In an article that will inspire you to dig through your wallet or purse, or even your couch cushions, gift card marketplace CardHub estimates over $44 billion is tied up in unused gift cards. Despite that, consumers spent 4% more on gift cards this past holiday season than in 2012.

 

  • How Will Banks Respond if Apple Becomes Mobile Payments Player (Jim Marous)

When it comes to payments, it seems the 400lb gorilla is just about to enter the room. After dancing around the industry for a number of years, a recent article in the Wall Street Journal reports that Apple is set to wade into the mobile payments space. As bank marketing expert Jim Marous outlines, banks and credit unions should be on high alert - but they have options.

 

  • Starbucks: 10M Mobile Payments Users, Making 5M Payments a Week (Payments Source)

Meanwhile, Starbucks is doing just fine with their own mobile payment initiative.

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Topics: Rewards Programs, Loyalty Discount Cards, Ongoing Incentive Programs, Mobile Coupons, Payment Card Rewards, Viewpoints, Access Development, Weekly Recaps, merchant funded rewards, mobile payments, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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