The Customer Engagement Recap – February 7

By Brandon Carter | Updated on Feb 6, 2014 11:35:00 PM

customer-engagement recap

Go for the gold with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • What Travelers Really Think About Airline Fees
  • Google Wallet Now Lets You Add Loyalty Cards by Taking a Picture
  • Study: One In 10 Merchants Accepted mPayments In 2013
  • Amazon asks customers to pick from TV pilots for show development
  • Smarter Couponing: How One Business is Using Coupons to Attract New Customers & Build Loyalty
  • Furniture Store Customers Score Big In Super Bowl Promotion
  • What Travelers Really Think About Airline Fees (Fly.com)

Understandably, people aren't in love with the ever-increasing fees airlines tack onto their ticket purchases (which are leading to record revenue for the airlines). Those fees are one of many reasons only 10% consider themselves loyal to an airline (and even half of those would switch if another airline gave them $50 off.)

 

  • Google Wallet Now Lets You Add Loyalty Cards by Taking a Picture (Softpedia)

The mobile wallet space gets yet another cool technological feature that users will love. Click here to read what needs to happen to actually get users to adopt mobile wallets.

 

  • Study: One In 10 Merchants Accepted mPayments In 2013 (LexisNexis)

Speaking of mobile wallets, this conveniently-placed article outlines the main reason consumers aren't quite into them yet: the merchants aren't signed on yet. That number is expected to jump this year, but many merchants are holding back because of fraud concerns and expensive POS systems.

 

  • Amazon asks customers to pick from TV pilots for show development (Financial Review)

The online retail giant is taking the Voice of the Customer route in picking which shows they develop. Not only is it a great way to build content that people will be excited about, but it's a great promotion for the Prime membership program.

 

  • Smarter Couponing: How One Business is Using Coupons to Attract New Customers & Build Loyalty (Access Development)

Our own Dave Bona wraps up his series of posts on coupons by giving a real-life example of a business that's using different offers and deal platforms to both attract new business and keep them returning.

 

  • Furniture Store Customers Score Big In Super Bowl Promotion (CBS Denver)

A furniture store in Fort Morgan, Colorado is refunding "hundreds of thousands" to customers as part of a promotion in conjunction with the Super Bowl. If either team scored on the opening or second-half kickoffs, all purchases made on January 23, 24, and 25 were on the house. Ironically, the store ran the same promotion with the same result last year.

 

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Topics: Customer Engagement, Customer Incentives, Mobile Coupons, Member Benefits, Viewpoints, mobile wallet adoption, Weekly Recaps, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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