Finish off your week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.
In this week's customer engagement recap:
- Amazon Jacks Up Rate On Prime Memberships To $99/Year
- Apple Continues Pursuit Of IT And Education With Improvements To Its ‘Secret’ Loyalty Pricing
- The 5 Secrets of Great Member Fulfillment Materials
- $5 discount to give up unlimited data? Time Warner Cable customers say “no”
- Is this Google Offer a joke?
- Amazon Jacks Up Rate On Prime Memberships To $99/Year (Consumerist)
The biggest news in customer loyalty this week was Amazon's move to raise the price on their popular Prime membership program from $79 to $99. If you were expecting mass revolts against Amazon, think again. Pundits and consumers almost universally have just shrugged their shoulders and gone about singing the program's praises. Kudos, Amazon.
- Apple Continues Pursuit Of IT And Education With Improvements To Its ‘Secret’ Loyalty Pricing (TechCrunch)
If you weren't aware, and it seems most people aren't, Apple does offer a loyalty program. It's available to those who spend over $5k/year, so it's essentially a corporate program aimed at technology and education professionals. It features three tiers based on how much is spent per year, and it's basically discounts on Apple products - including the iPhone and Apple TV for the first time.
(Yes, educators whose associations work with Access get special pricing through our discount program. Click here to learn more.)
- The 5 Secrets of Great Member Fulfillment Materials (Access Development)
Speaking of loyalty programs, one of the unsung heroes of program success is fulfillment materials. Inaccurate or missing materials are a quick way to start a member off on the wrong foot, so we offered up a few of the more important secrets we've learned about fulfillment over the course of 30 years.
- $5 discount to give up unlimited data? Time Warner Cable customers say “no” (Ars Technica)
Turns out customers want a little more than $5 off to move from "all you can eat" internet to 30gb. Also, in related news, customers were surprised to see the latest price increases were considered "customer friendly."
- Is this Google Offer a joke? (PRDaily)
We've seen some interesting deals in our 30 years, but this one is so bizarre it feels like abstract art . A coffeehouse in Brooklyn is offering free napkins when you buy coffee (limit of 10). The offer expires on April 30, so BYON after that, we suppose.