The Customer Engagement Recap – March 14

By Brandon Carter | Updated on Mar 14, 2014 2:19:00 AM

customer engagementFinish off your week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • Amazon Jacks Up Rate On Prime Memberships To $99/Year
  • Apple Continues Pursuit Of IT And Education With Improvements To Its ‘Secret’ Loyalty Pricing
  • The 5 Secrets of Great Member Fulfillment Materials
  • $5 discount to give up unlimited data? Time Warner Cable customers say “no”
  • Is this Google Offer a joke?

 

 

  • Amazon Jacks Up Rate On Prime Memberships To $99/Year (Consumerist)

The biggest news in customer loyalty this week was Amazon's move to raise the price on their popular Prime membership program from $79 to $99. If you were expecting mass revolts against Amazon, think again. Pundits and consumers almost universally have just shrugged their shoulders and gone about singing the program's praises. Kudos, Amazon.

 

  • Apple Continues Pursuit Of IT And Education With Improvements To Its ‘Secret’ Loyalty Pricing (TechCrunch)

If you weren't aware, and it seems most people aren't, Apple does offer a loyalty program. It's available to those who spend over $5k/year, so it's essentially a corporate program aimed at technology and education professionals. It features three tiers based on how much is spent per year, and it's basically discounts on Apple products - including the iPhone and Apple TV for the first time.

(Yes, educators whose associations work with Access get special pricing through our discount program. Click here to learn more.)

 

Speaking of loyalty programs, one of the unsung heroes of program success is fulfillment materials. Inaccurate or missing materials are a quick way to start a member off on the wrong foot, so we offered up a few of the more important secrets we've learned about fulfillment over the course of 30 years.

 

  • $5 discount to give up unlimited data? Time Warner Cable customers say “no” (Ars Technica)

Turns out customers want a little more than $5 off to move from "all you can eat" internet to 30gb. Also, in related news, customers were surprised to see the latest price increases were considered "customer friendly."

 

  • Is this Google Offer a joke? (PRDaily)

We've seen some interesting deals in our 30 years, but this one is so bizarre it feels like abstract art . A coffeehouse in Brooklyn is offering free napkins when you buy coffee (limit of 10). The offer expires on April 30, so BYON after that, we suppose.

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Topics: Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Member Benefits, Viewpoints, Access Development, Weekly Recaps, loyalty programs, customer loyalty, education association member benefits

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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