The Customer Engagement Recap – March 28

customer engagement

Finish off your basketball-free week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world. 

In this week’s customer engagement recap:

  • Starbucks adds digital tipping to its menu
  • It’s Not Just You: Pretty Much Everyone Hates Their TV & Internet Providers, Survey Finds
  • Video: GM CEO answers customers’ recall questions
  • Customers receive credits from e-books case and yawn
  • Facebook To Buy Oculus VR, Maker Of The Rift Headset, For Around $2B In Cash And Stock
  • Taco Bell Unveils Breakfast Menu on March 27

 

  • Starbucks adds digital tipping to its menu (USA Today)

Is there any doubt that the biggest innovator in the payments industry hasn’t been a bank or mobile wallet developer but Starbucks? Other companies may be doing more technology-wise, but Starbucks has delivered exactly what their customer base has been asking for – no more, no less.

 

  • It’s Not Just You: Pretty Much Everyone Hates Their TV & Internet Providers, Survey Finds (Consumerist)

Last week we mentioned research that showed banks on the outs with consumers. This week it’s television and broadband providers, who, in the words of Consumer Reports, “received a tidal wave of consumer woe involving high prices, complicated equipment, and terrible service.”

 

  • Video: GM CEO answers customers’ recall questions (USA Today)

In response to a large recall, GM’s CEO blogged and vlogged (yes, vlogged) to answer specific customer questions, some of which she learned while spending a few minutes in the GM call center earlier this week.

 

  • Customers receive credits from e-books case and yawn (Reuters)

Amazon, Apple, and others lost a federal anti-trust case this week and were ordered to return $166 million to consumers who had purchased eBooks. No one got rich off their settlement and customers weren’t exactly overwhelmed:

 

  • Facebook To Buy Oculus VR, Maker Of The Rift Headset, For Around $2B In Cash And Stock (TechCrunch)

From a Kickstarter campaign in 2012 to a massive buyout from Facebook in 2014, Oculus is the company behind the Rift, a virtual reality helmet with a cult following. Some aren’t too pleased with the acquisition.

 

Not only did Taco Bell launch a line of breakfast foods, they also took dead aim at the biggest gorilla in the breakfast game with some good old fashioned corporate trolling.

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Brandon Carter

Marketing Communications Manager at Access Development
Brandon Carter is the marketing communications manager at Access Development, overseeing public relations, social media and itinerant punnery.
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