The Customer Engagement Recap – April 25

By Brandon Carter | Updated on Apr 25, 2014 2:03:00 AM

customer engagement

Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • THIS U.S. ECONOMIC RECOVERY ARRIVED EMPTY HANDED
  • General Mills Reverses Itself on Consumers’ Right to Sue
  • Consumers Are More Embarrassed To Admit Credit Card Balance Than Age Or Weight
  • Why No One is Using Your Discount Program (Hint: It Isn’t Built for Them)
  • The American Middle Class Is No Longer the World’s Richest

 

  • THIS U.S. ECONOMIC RECOVERY ARRIVED EMPTY HANDED (Nielsen)

What appears to be an improving economy on the whole hasn't really had much of an impact on consumers. Rising food and gas prices continue to gnaw away at finances, leading to less spending on basics.

 

  • General Mills Reverses Itself on Consumers’ Right to Sue (New York Times)

A week ago General Mills added language to its terms that basically forbade anyone who participated in their online communities (essentially liking them on Facebook or following them on Twitter, among others) from suing the company. The company explained their reasoning on their own blog.

 

  • Consumers Are More Embarrassed To Admit Credit Card Balance Than Age Or Weight (Main Street)

In news that will make you say "Uh, okay," a survey found that people are more ashamed to admit their credit card debt balance (37%) than their credit score (30%), weight (12%) and age (1%).

 

  • Why No One is Using Your Discount Program (Hint: It Isn’t Built for Them) (Access Loyalty Blog)

As cool as discount programs are, most of them are put together about as well as your 4-year old's self-selected wardrobe. Which is to say, they ignore common sense because doing it right is hard. Sorry, can't wear the same ninja turtle shirt six days in a row, Junior.

 

  • The American Middle Class Is No Longer the World’s Richest (New York Times)

Related to the first item on our list, the changing financial demographic of the US are hitting home. The overall wealth of the country continues to grow, but less of it is going to where most of your customers likely stand - right in the middle.

Enjoy your weekend, everyone. Be sure to read the fine print on all your weekend purchases, folks.

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Topics: Customer Engagement, Discount Programs, Member Benefits, Viewpoints, Weekly Recaps, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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