The Customer Engagement Recap – May 16

By Brandon Carter | Updated on May 16, 2014 12:14:00 AM

customer engagement may 15

Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • Frugal U.S. consumers make it tough for food companies to raise prices
  • Shoppers abandon brand loyalty for store brands
  • Isis Activates 20,000 Mobile Wallets Per Day
  • Wells Fargo and American Express Launch Two Rewards-Based Credit Cards
  • Every Impression Counts: Brand Impressions and Customer Engagement
  • Every Impression Counts: Counting Brand Impressions Over the Course of a Day
  • Frugal U.S. consumers make it tough for food companies to raise prices (Reuters)

Last week we mentioned how consumer confidence was going up across the world, but that doesn't necessarily mean people are opening their wallets any further. A Deloitte survey found that 94% of food shoppers are going to maintain their recession-inspired frugal shopping habits even if they economy improves. Grocers and restaurants across the country are in for a battle as they continue to raise prices in the midst of stagnant incomes and ingrained frugality.

 

  • Shoppers abandon brand loyalty for store brands (Wise Marketer)

This is a slightly different take on the same Deloitte survey. We know that consumers are shopping for price, and in grocery stores that almost always means store brands. 88% of them, in fact, have found store brands to be just as good as their big brand counterparts.

 

Once thought to be dead in the water, Isis appears to be gaining serious steam in the mobile wallet adoption wars. The service is now available for 68 devices across all carriers, and baked into 15. Sales reps from stores are also activating phones for consumers who purchase in-store. (Our take on what's needed for a mobile wallet to truly gain adoption, if you're interested)

 

  • Wells Fargo and American Express Launch Two Rewards-Based Credit Cards (Colloquy)

In more traditional payments news, Wells Fargo launches two AmEx cards with heavy emphasis on perks - early access to concert tickets, offers from high end brands, and a concierge service. Everything should come with a concierge service, we think.

 


  • Every Impression Counts: Counting Brand Impressions Over the Course of a Day (Access Development)

Consumers are exposed to more brand impressions than ever - possibly 10,000 a day - and only have a few that they proactively look for. Good luck. Also, I tried my hardest to record every brand I consciously came in contact with over the course of one day, and I still think I missed about 250.

 

Have a great weekend, and remember to count your impressions today!

 

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Topics: Customer Engagement, Customer Incentives, Credit Card Rewards Programs, Payment Card Rewards, Member Benefits, Viewpoints, Weekly Recaps, consumer behavior, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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