The Customer Engagement Recap – May 30

By Brandon Carter | Updated on May 29, 2014 11:58:00 PM

customer engagement

Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.

In this week's customer engagement recap:

  • Apple, Beats Deal Means 'Better Music for Customers'
  • No Driver, No Problem: How Google's Self-Driving Car Transforms Travel
  • Smartphones and the Path to Mobile Payments Adoption
  • Starbucks Customer Hacks Loyalty Program With Record-Setting Free $54.75 Drink
  • Target customers are ready to forgive and forget
  • Gen Y Hopes Their Next Bank Helps Them Budget Better
  • Apple, Beats Deal Means 'Better Music for Customers' (PC Mag)

After paying $3 billion to buy the headphone and streaming music company Beats, Apple says it's going to "save music." The concept of the "album" is going away, and Apple is willing to pay $3 bil to buy a music service that knows how to serve up the right songs in the proper order (you probably have a DJ cousin who can do the same thing for about $150 an hour).

 

  • No Driver, No Problem: How Google's Self-Driving Car Transforms Travel (ABC News)

How different does life become when none of us are driving? If the average commute is 26 minutes, that's an entire hour of free time people will now have. Cue the onslaught of in-car entertainment and marketing systems.

Click Here to Read the Article

As awesome and revolutionary as that smartphone you're holding seems, it's merely a natural progression of years of trial and error. Mobile payments and wallets are going through a similar phase at the moment.

 

  • Starbucks Customer Hacks Loyalty Program With Record-Setting Free $54.75 Drink (ABC News)

While not the most profitable example of a loyalty program in action, this 128 oz., 60 espresso-shot diabetes-inducing Megalodon is actually proof that Starbucks' program is working. That being said, some fine print is probably being ordered up right now before loyal customers across the country begin one-upping each other.

 

  • Target customers are ready to forgive and forget (Bloomberg)

How great has Target been at connecting with its shoppers? After exposing their personal data to hackers last year, only 7% plan to spend less at the chain this year - which will be nicely offset by the 7% who plan to spend more.

 

46% of adults under the age of 30 are interested in personal financial management tools. Which fits in with what we know about this underemployed, marketing savvy group.
New Call-to-action

 2016 loyalty stats

Topics: Rewards Programs, Customer Engagement, Mobile Coupons, Member Benefits, Viewpoints, Weekly Recaps, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

Engagement & Loyalty Tips Delivered to Your Inbox

inexpensive customer appreciation
New Call-to-action
ancillary revenue case studies