Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world.
In this week's customer engagement recap:
- Consumer Confidence Around the World Climbs to Pre-Recession Levels in Q1
- Mocked on Internet, Diet Coke Alters Ads
- Amazon intros hashtag purchases on Twitter
- Why Do Discount Programs Work So Well? The Engagement Formula That Leads to Loyalty
- Applebee’s Hits “Reset Button”: To Test Customer Loyalty Program
- As More Men Push Shopping Carts, Are Brands and Retailers Adapting?
- Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From
- Consumer Confidence Around the World Climbs to Pre-Recession Levels in Q1 (Nielsen)
Despite plenty of turmoil left to clean up (and the incredibly shrinking American middle class), Nielsen reports that global consumer confidence is at its highest levels since Q1 2007. This is certainly good news for the markets; whether it translates to increased consumer spending remains to be seen.
- Mocked on Internet, Diet Coke Alters Ads (New York Times)
As they're known to do on occasion, the general masses of the internet voiced their displeasure with something. Corporate branding was the topic of ire this time, specifically the new Diet Coke "You're On" campaign. After hearing from the likes of "KittyPewPew21," the company dusted off "Just for the Taste of It" from over 30 years ago.
- Amazon intros hashtag purchases on Twitter (Retail Customer Experience)
Amazon rolled out a feature this week allowing those happy folks on the internet to add items to their carts through a hashtag. Meanwhile, humanity still awaits the delivery drones we were all promised.
- Why Do Discount Programs Work So Well? The Engagement Formula That Leads to Loyalty (Access Loyalty Blog)
Why does something like a discount program translate into loyalty? We open up our book of secrets to share the basic formula that makes the magic happen.
- Applebee’s Hits “Reset Button”: To Test Customer Loyalty Program (Loyalty 360)
Applebee's is joining the club, sort of. The national restaurant chain is testing a loyalty program at select restaurants to see if it can help with sagging sales. “We are hitting the reset button at Applebee’s,” DineEquity (Applebee's parent company) CEO Julia A. Stewart said.
- As More Men Push Shopping Carts, Are Brands and Retailers Adapting? (Nielsen)
Men now perform 37% of the food shopping in the US, a large increase in the last ten years. Key takeaway for grocers: make things more convenient, add more free samples.
- Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From (Nielsen)
Nielsen obviously put out some great research this week. This one is a portends a wide, growing cordcutting movement, led by on-demand services such as Netflix and Hulu, both which come with the convenience of not having to pay for 15 shopping channels.