Customer Engagement Recap: June 13

By Brandon Carter | Updated on Jun 13, 2014 1:00:00 AM

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Finish off this week, in which we all suddenly are excited about soccer, with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Amazon Turns On Prime Music Streaming, Sans Current Hits
  • Online Banking: A Shift to Mobile Platforms
  • What a (Well Done) Discount Program Can Do For Your Member Benefits
  • Maritz Loyalty Marketing rebrands for relevance
  • Consumers Have Paid Down $32.5B In Credit Card Debt So Far This Year, But It’s Still Not Enough
  • PS4 Users Can Now Buy Games With Just Their Phone Number

 

  • Amazon Turns On Prime Music Streaming, Sans Current Hits (TechCrunch)

Wednesday many sites speculated on an impending Amazon music rival to Spotify, Rhapsody and others. Thursday morning it magically appeared, giving (not brand new) music to the 20+ million Prime subscribers. As TechCrunch pointed out, it's probably not a Spotify killer, but it will likely cause a number of Spotify users to question their $10/month commitment

 

New research from Mercator shows a big shift toward mobile-based banking - 84% of consumers now prefer their mobile devices (and home PCs) to actual in-branch banking. Banks, often known to be slow in catching up with consumer trends, have a big engagement opportunity staring them down right now.


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Q: Why are discount programs growing in popularity as a member benefit?
A: Because people find them to be, uh, beneficial, oddly enough.

 

  • Maritz Loyalty Marketing rebrands for relevance (Wise Marketer)

A smart move by one of the giants in the loyalty industry (and a constant contributor to our loyalty stats collections).

 

  • Consumers Have Paid Down $32.5B In Credit Card Debt So Far This Year, But It’s Still Not Enough (Payments Journal)

In a trend related to some of the Millennial statistics we've been compiling, Americans are paying off big chunks of debt - but still acquiring more and more of it.

 

  • PS4 Users Can Now Buy Games With Just Their Phone Number (PYMNTS.com)

Knowing that many of you are parents, we include this piece of news as more of a warning than a significant piece of customer loyalty news. There'll be instructions on how to disable it out there somewhere soon enough. Hopefully.

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Topics: Rewards Programs, Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Mobile Coupons, Discount Programs, Credit Card Rewards Programs, Payment Card Rewards, Card-Linked Offers, Member Benefits, Viewpoints, Weekly Recaps, daily deals, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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