The Customer Engagement Recap: June 27

By Brandon Carter | Updated on Jun 27, 2014 12:12:00 AM

customer engagement

Finish off this week, in which the soccer passion has yet to wain, with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • U.S. Employees: Work-Life Balance Is Non-Existent in Connected Age
  • Google Now Has 1B Active Monthly Android Users
  • 8 Personality-Based Tips to Earn Emotional Loyalty from Millennials
  • Big broadcasters vanquish upstart Aereo at U.S. Supreme Court
  • A Look at How the Modern Consumer Spends Their Money (Infographic)
  • RetailMeNot Launches New, Free Tablet App for iPad that Makes It Easier for Consumers to Plan, Shop and Save
  • Amazon Is Quietly Launching A Local Takeout Service To Rival GrubHub, Seamless And DeliveryHero

 

For years people talked about the idea of a "work/life balance." That should now referred to as the "work/life blend." Thanks to mobile devices and the fear of losing their jobs, people are working around the clock. 47% feel guilt for not at least checking email while sick, 45% feel obligated to check work email after hours, and 42% feel like they need to check in with the office while on vacation.

 

  • Google Now Has 1B Active Monthly Android Users (TechCrunch)

As tempting as it is to proclaim Apple as the king of mobile devices, it's easy to forget that Android devices dominate the marketplace. Google announced Wednesday at its I/O conference that it has activated its billionth Android device. Furthermore, app installs increased by 236% year over year.

  New Call-to-action

Speaking of mobile devices and working around the clock, Millennials have taken to each quite comfortably. They're perfectly willing to express loyalty to a company, just like any other generation; they just look for more of a one-on-one relationship.

 

  • Big broadcasters vanquish upstart Aereo at U.S. Supreme Court (MSN Money)

In a ruling that could have ramifications on several types of internet-based content, the Supreme Court shot down streaming service Aereo's model. The bigger question remains: why haven't the challengers (major broadcast networks) launched similar services of their own?

 

Today's consumer spends their money differently than ever before...or do they? They still overwhelmingly buy locally, in-store, and love saving money. The biggest disruptor? Mobile.

 

  • RetailMeNot Launches New, Free Tablet App for iPad that Makes It Easier for Consumers to Plan, Shop and Save (WSJ)

If you've ever searched online for retailer coupons, then you're familiar with RetailMeNot. It's significant news in the industry that the giant is stepping into the mobile coupons space.

 

  • Amazon Is Quietly Launching A Local Takeout Service To Rival GrubHub, Seamless And DeliveryHero (TechCrunch)

If you've checked out recent recap posts, you know Amazon is on a path for eCommerce world domination. Besides launching a supposed local merchant competitor to Yelp, the company is testing a takeout delivery service. One thing we know for sure - the grub won't be delivered by drones...or will it?

  Subscribe to the Access Loyalty Blog

Topics: Customer Engagement, Customer Incentives, Ongoing Incentive Programs, Mobile Coupons, Member Benefits, Viewpoints, Weekly Recaps, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

Engagement & Loyalty Tips Delivered to Your Inbox

inexpensive customer appreciation
New Call-to-action
member benefits case studies