The Customer Engagement Recap - June 6

By Brandon Carter | Updated on Jun 6, 2014 2:40:00 AM

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Finish off this week, where you've heard at least four different people say, "It's June already?!" with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Apple unveils iOS 8 and OS X Yosemite
  • American Express issues alert after Anonymous dumps cardholder data
  • Sprint Reportedly Offers $32 Billion To Buy T-Mobile
  • Millennial Loyalty Statistics: The Ultimate Collection
  • Marriott offers loyalty points for social shares

 

  • Apple unveils iOS 8 and OS X Yosemite (CNN Money)

The latest round of updates to the iOS operating system includes "HealthKit," which will measure your blood pressure, heart rate, sleep, weight, and other measures. Those will be sent to the Mayo Clinic, who will share it with your doctor. Also: HomeKit, which will bake home automation functions into your iPhone and iPad. Also: Yes, you're probably going to have to upgrade your iPhone, or watch iOS 8 drag your current device back to stone age speeds.

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  • American Express issues alert after Anonymous dumps cardholder data (CSO)

Hacker group Anonymous' Ukranian branch reportedly hacked into the accounts of about 70,000 California cardholders, part of millions of hacked accounts across several of the major credit card companies. Sadly, hacked accounts has become a regular feature here in the update.

 

  • Sprint Reportedly Offers $32 Billion To Buy T-Mobile (Consumerist)

After "Ross and Rachel" saga that was AT&T's failed acquisition of T-Mobile, another suitor has lined up. Despite the price tag being around $60 billion less for T-Mobile this time around, many wonder whether regulators will allow the transaction to proceed. In case you're wondering why this is in a post about customer engagement, the two companies would combine for over 150 million subscribers - a major shift for nearly half of the US population.

 

Like we did with loyalty stats and coupon stats, we've compiled everything we could find relating to Millennals and loyalty. The big picture? They're loyal, but their criteria set is a lot different from their parents'.

 

Marriott has launched an addition to the PlusPoints program that allows members to earn points for Facebook likes and shares and Twitter follow and retweets. The points, of which a member can earn a max 2,000 in a 30 day period, can be redeemed for Best Buy gift cards, frequent flyer points, iTunes gift cards, among others. (How many points do we get for mentioning it in a blog?)

 

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Topics: Customer Engagement, Points and Miles Programs, Customer Incentives, Member Benefits, Viewpoints, points programs, Weekly Recaps, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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