The Customer Engagement Recap - August 8

By Brandon Carter | Updated on Aug 7, 2014 11:47:00 PM

customer engagementFinish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Many U.S. families feel economic stress, few see wages rising: Fed
  • Report: Russian hackers steal 1.2B passwords
  • Employee Engagement & Loyalty Statistics: The Ultimate Collection
  • Hotel gets 1-star online rating in backlash over threat to 'charge customers $500 for negative reviews'
  • Study: Most Meals In America Are Now Eaten Solo
  • Many U.S. families feel economic stress, few see wages rising: Fed (Reuters)

That consumer crunch we've been talking about? It's not going anywhere, and may be getting worse. A study by the Federal Reserve reveals that 25% of consumers still see themselves as hurting from the recession and don't expect an increase in wages this year. 42% have delayed major purchases and 18% have put off major life decisions such as purchasing a home or getting married. 36% are now planning to retire later.


  • Report: Russian hackers steal 1.2B passwords (MSN)

For a while we were reporting on a different major retailer being hacked every week, but our Russian friends just nabbed billions of passwords from over 400,000 sites. Interesting note: if the breach is as deep as it seems, this could be the impetus to different verification systems - biometrics, perhaps?

 

As we've done with coupons, loyalty, and millennial loyalty, Access has compiled a gigantic list of every relevant stat we could get our hands on relating to employee engagement, retention, benefits, workplace issues, and so on. Like the others, we'll update it regularly.

 

  • Hotel gets 1-star online rating in backlash over threat to 'charge customers $500 for negative reviews' (The Independent)

Note: fining people $500 for negative online reviews is not a great long-term busines strategy.

 

  • Study: Most Meals In America Are Now Eaten Solo (Consumerist)

Food for thought (heh): According to the NPD Group, 57% of all "eating opportunities" are taken alone. That's mostly snacks, but 60% of people eat breakfast by themselves. While it seems like an odd bit of data, it's useful to think about from a marketer's perspective - what are people doing while dining? Chances are they're consuming some sort of media, on their phone or television. Smell what we're cookin'? (heh)

Topics: Customer Engagement, Employee Discount Programs, Ongoing Incentive Programs, Member Benefits, Viewpoints, Weekly Recaps, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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