The Customer Engagement Recap – September 12

By Brandon Carter | Updated on Sep 11, 2014 11:59:00 PM

customer engagement

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • What Apple's announcements say about the company
  • The iPhone's ApplePay Wants To Replace Your Wallet
  • What Customer Loyalty and 50 First Dates Have in Common
  • More Evidence: Consumers Losing Taste For Fast Food
  • Amex Exec Says Mobile Payments A Failure
  • What Apple's announcements say about the company (MSN.com)

As they do about once a year, Apple dropped a big ole geek bomb in the form of several new, noteworthy products. While the iPhone 6 and 6 Extra (6X?) will have their own significant impacts, critics are keeping an eye on iWatch and whether wearable tech will actually be a viable segment. The free U2 album was a nice throw-in, but the real long term impact may come from another announcement...

 

  • The iPhone's ApplePay Wants To Replace Your Wallet (Gizmodo)

After months of speculation, Apple finally revealed their plans for the payment world. In a minor upset, it does include NFC chips, as well as a ton of built in partnerships (Uber ride reuqests without an Uber account, for example). They'll have millions of users at the ready, but the elements that will actually inspire mobile payment adoption are still not quite there.

 

50 First Dates wasn't just the last watchable Adam Sandler movie (hat tip to Funny People, but it wasn't that great), it was oddly prophetic in predicting consumer behavior. A company can give someone the time of their life, but there's a good chance that customer will soon completely forget the experience.

 

  • More Evidence: Consumers Losing Taste For Fast Food (MediaPost)

Americans are turning to fast food less and less, due to a desire for healthier options and an over-proliferation of locations. The benefactors? Fast casual joints such as Chipotle and Five Guys. Among Millennials, fast casual spending is up 42%.

 

  • Amex Exec Says Mobile Payments A Failure (PYMNTS.com)

In opinions that came out before ApplePay was announced, an Amex executive said that mobile payments are trying to solve a problem that isn't there. We concur.

Topics: Customer Engagement, Customer Incentives, Mobile Coupons, Viewpoints, mobile wallet adoption, Weekly Recaps

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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