The Customer Engagement Recap – September 5

By Brandon Carter | Updated on Sep 5, 2014 3:03:00 AM

customer engagement september 5
Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Isis Wallet Picks a New Name
  • CVS Stops Selling Tobacco, Renames Itself CVS Health
  • Card-Based vs. Digital Loyalty Programs
  • Starbucks’ new plan to win over coffee snobs, commuters
  • The Ten Secrets of Free Employee Discount Programs
  • Evidence Shows That Nearly All U.S. Home Depots May Have Been Hit By Data Breach

After several years of investing into the Isis brand, the company wisely changed names to avoid any sort of association with the terrorist group. Softcard should help the company connect with consumers who still need every hint of familiarity possible to begin adopting mobile wallets.


Farm Bureau Member Benefits

  • CVS Stops Selling Tobacco, Renames Itself CVS Health (Inc.)

Speaking of big changes, CVS is forgoing billions in tobacco revenue and rebranding as CVS Health. It's a sizeable gamble but one that makes a lot of sense for a pharmacy chain in a nation where healthcare is a frequent and ongoing issue. Plus, the percentage of adults who smoke in the US is declining fairly dramatically.

 

While loyalty programs are swiftly moving to digital (particularly mobile) platforms, there is still a need for card-based programs. See the punch cards from the snow cone stand as an example.

 

  • Starbucks’ new plan to win over coffee snobs, commuters (MarketWatch)

Summary: Coffee shop plans to build smaller stores designed for people who just want to get some coffee. Makes sense to us.

 

Employee discount programs are a great, inexpensive way for companies to give something back to employees that impacts the bottom line. A few of these programs are free, but they really come at a fairly high price.

 

  • Evidence Shows That Nearly All U.S. Home Depots May Have Been Hit By Data Breach (Consumerist)

The Year of the Breach claims yet another victim, as almost all of the 2,200 Home Depot stores has allegedly been hacked. If a company were brave enough, a killing could be made by claiming data security as a selling point, if there are any major retailers (or celebrities) left who haven't been hacked.

 

Topics: Customer Engagement, Employee Discount Programs, Loyalty Discount Cards, Discount Programs, Payment Card Rewards, Card-Linked Offers, Viewpoints, Weekly Recaps, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

Engagement & Loyalty Tips Delivered to Your Inbox

inexpensive customer appreciation
New Call-to-action
member benefits case studies