The Customer Engagement Recap – October 24

By Brandon Carter | Updated on Oct 23, 2014 11:56:00 PM

 

customer engagement recap

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Sears disputes report of 116 store closures, nearly 6,100 layoffs
  • Rumor: Apple Pay loyalty program could launch in time for Christmas
  • 20 Tips to Solicit More Customer Feedback
  • Redbox Launches Its First National Loyalty Program
  • One-Third of Top Websites Restrict Customers’ Right to Sue
  • Sears disputes report of 116 store closures, nearly 6,100 layoffs (USA Today)

Regardless of the actual numbers, it's clear another classic retail giant is crumbling under the weight of a shifting economy. Worst part? Over 6,000 people out of jobs just before the holiday season.

 

  • Rumor: Apple Pay loyalty program could launch in time for Christmas (Apple Insider)

"Market demand" is allegedly pushing Apple to ramp up deployment of its ApplePay loyalty program. It's like they've been reading our thoughts on what's going to increase the adoption of mobile wallets.

 

Apple is rushing their loyalty program to the starting line because of feedback they've received from customers and retailers. Customer feedback is the lifeblood of smart businesses, but it isn't always easy to collect. Here's 20 tips and best practices that can help.

 

  • Redbox Launches Its First National Loyalty Program (Market Watch)

The ubiquitous DVD distributor is set to roll out "Redbox Play Pass", a points program that allows users to earn free movie nights. It looks to be a great program, but as always, check out the fine print.

 

  • One-Third of Top Websites Restrict Customers’ Right to Sue (New York Times)

...many of the Internet’s most popular sites have inserted language that forbids users from suing if something goes wrong, an analysis by The Upshot has found. In some cases, you don’t even have to pretend to read a contract and click an “I accept” box for the restrictions to kick in.

While legalese has its place in the business world, and very few folks read the TOS on a site, slipping in forced arbitration and class action bans is probably considered something nice guys wouldn't be up to.


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Topics: Customer Engagement, Points and Miles Programs, Member Benefits, Viewpoints, Weekly Recaps, loyalty programs, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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