The Customer Engagement Recap – October 31

By Brandon Carter | Updated on Oct 31, 2014 3:38:00 AM

Customer Engagement Recap

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Starbucks to offer delivery in select cities
  • Retailers buck trend and announce they will be closed on Thanksgiving
  • Are Mobile Wallets 400% More Difficult to Use than Physical Wallets?
  • AT&T Accused of Deceiving Smartphone Customers With Unlimited Data Plans
  • Starbucks to offer delivery in select cities (CSMonitor)

Recap regulars Starbucks built their premise on being the "third place" for people. Now, they're talking about delivering their coffee to your place, as well as enabling mobile ordering so you can get in and out of their "third place" even quicker, if that's your aim.

 

  • Retailers buck trend and announce they will be closed on Thanksgiving (CNN Money)

40% of the population has already started their holiday shopping. Everyone is looking for a deal, even if it means going out on Thanksgiving, but Costco, Dillards, Nordstrom and others are pledging to remain day as a reward to their employees. Classic "Nice Guy" move, retailers.

 

Being able to complete a payment with your smartphone sure sounds convenient, right? Our Travis Isaacson broke down the mobile payment process into a step-by-step process and found that, to this point, it's more pain than gain.

 

  • AT&T Accused of Deceiving Smartphone Customers With Unlimited Data Plans (New York Times)

Mobile data networks have some of the highest customer loyalty scores of any industry, yet they seem to be constantly pulling quick ones on customers (AT&T also had the most recent example of that). The end result? Perhaps more customers switching to the surging T-Mobile or Sprint (who has been claiming a true unlimited plan for quite a while).

Have a safe Halloween weekend and stuff, everyone!

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Topics: Customer Engagement, Customer Incentives, Mobile Coupons, Viewpoints, Weekly Recaps, consumer behavior, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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