The Customer Engagement Recap – December 19

By Brandon Carter | Updated on Dec 19, 2014 2:36:00 AM

Customer Engagement Recap (4)

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Why North Korea's attack should leave every company scared stiff
  • Kimpton Karma Loyalty Program is Not Going Anywhere after IHG Acquisition...For Now
  • How Discounts are Changing the Mobile Payments Adoption Curve (VIDEO)
  • Mobile Shoppers Show Most Customer Loyalty on Sundays
  • Why North Korea's attack should leave every company scared stiff (CNN)

Who would've thought a Seth Rogan/James Franco would cause a cross-continental rift? As this article points out, the successful attempt by hackers to squelch a private interest's work is something every company needs to be aware of. The protection of digital assets - including customer data - is maybe the most important investment a company can make at the moment.


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  • Kimpton Karma Loyalty Program is Not Going Anywhere after IHG Acquisition...For Now (Hotel Chatter)

The bigger news: IHG acquired the 62 Kimpton properties. The relevant news: for now, the boutique chain is keeping its loyalty program and personal approach as is. For now.

 

Cool technology will bring in a few people to the mobile wallet scene, but to get the average Jane and Joe? They're going to need to see some serious WIIFM (featuring video from an co-presentation by Access Development and Softcard)

  • Mobile Shoppers Show Most Customer Loyalty on Sundays (Loyalty360)

Interesting stuff: according to a recent study, people shop via mobile the most on Sundays. Desktop browsing takes over on Mondays, which is also when the most purchases are made. The day with the lowest shopping traffic? Friday.

 

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Topics: Customer Engagement, Customer Incentives, Viewpoints, Weekly Recaps, customer loyalty

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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