The Customer Engagement Recap – December 5

By Brandon Carter | Updated on Dec 5, 2014 2:35:00 AM

Customer Engagement Recap (2)

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Today's Jobs Report Is Just Good News, Period
  • Will Amazon's new private label give Pampers a run for its money?
  • Stagnancy in Your Loyalty Program? Time for a New Perspective
  • Twitter Offers drops digital coupons into your feed
  • Why Employee Discount Programs Work: From One HR Professional to Another
  • Today's Jobs Report Is Just Good News, Period (NASDAQ)

Significant growth in jobs, a jump in hourly wages, low gas prices, holiday price battles...for the first time in a long time, it's actually pretty good to be Average Joe Consumer.

  • Will Amazon's new private label give Pampers a run for its money? (Retail Wire)

Drones, local delivery, now diapers. Amazon has clearly reached a rarefied place in the business stratosphere: the point where the core competency is so secure that they can begin spitballing products and services just to see what sticks. If it doesn't work, just kill it off next year.

Farm Bureau Member Benefits

People will flock to a loyalty program, but odds are against them becoming truly active with more than one or two. For program administrators, a different perspective and some tough questions are in order if they ever want to wake the dead.

 

percent-of-employees-that-say-benefits-are-important

  • Twitter Offers drops digital coupons into your feed (PC World)

Giving in to the public's insatiable appetite for deals, Twitter is now enabling brands to drop card-linked offers into tweets. The bigger picture is Twitter's race with Facebook to become a sort of payments-enabler, storing payment information and allowing users to make purchases directly from tweets and pages.

 

  • Why Employee Discount Programs Work: From One HR Professional to Another (Access Loyalty Blog)

Going back to that insatiable appetite for offers, employee discount programs make for an attractive benefit. Skeptical? See what our own HR Guru Gina Yoder says about our program.

Be good for business sake - Download Nice Guys Finish First

Topics: Customer Engagement, Employee Discount Programs, Customer Incentives, HR, Discount Programs, Payment Card Rewards, Viewpoints, Weekly Recaps, loyalty programs, customer loyalty, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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