Ozzie and Harriet. Peanut butter and jelly. Humanity and the smartphone.
Some pairings were just meant to be. How did we exist before smartphones? How did people entertain themselves on car rides or visits to the restroom?
We’re joking, but the consumer addiction to smartphones is something that shouldn’t be undersold. It’s where people are spending their time – 54% of the population suffers from nomophobia, or the fear of being without their smartphones. Two-thirds of Americans own one, and they’re moving their lives onto them – from how they connect with others and how they pay for things to how they search for information and how they goof off.
Every industry has an impetus to engage their audiences on mobile. It’s no different for timeshares and travel clubs – two groups Access has served for over 30 years. These are industries ripe for mobile engagement, complete with customers who look for great experiences at reasonable prices and the time to pursue leisure. [Read more...]