The Access Loyalty Blog

News, insights, opinions and more from America's leading merchant content provider

50 Ways Companies Use Access (1-10)

As a company that often serves as the “silent partner” for our clients, Access is somewhat of a mystery to people we don’t work with. It’d be so much easier to be able to say “We make computers,” or even, “We only do discount programs for employers.” But as we say, Access is more than simply the nation’s largest discount program. Access serves a number of roles, all designed to help our clients maximize their customer relationships through acquisition, retention and upselling.

To give our readers an idea of just how many different roles Access serves, we just started writing them down in random order. We settled on 50, and even left some out. Since 50 is a lot to digest in one blog post, we’re breaking them up into several parts. [Read more...]

Customer Loyalty Goes Beyond the Mainstream

The business world has figured out that if you spend a buck with them, it’s cheaper to earn the next buck from you than another first buck from someone else. It’s the concept of loyalty, which we all know too well. The idea of the loyalty program has grown so much lately that a lot of businesses are getting into the concept.

In fact, there are even loyalty programs for consumers who engage in transactions they didn’t exactly volunteer themselves for. Read on.
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Brands We Love: An Apple for Our Teachers

Access works with thousands of brands as part of our discount programs, and we love them all. Every so often we like to highlight a brand that we find particularly captivating. This post is brought to you by Access marketing assistant Ashley.

Last month Steve Jobs announced his resignation from the helm of Apple, bringing an end to one of the most innovative, influential CEO reigns the world has seen. I recalled a few years ago when it was announced that some schools and colleges were distributing iPhones and/or iPads to their students, which is now a somewhat common practice. What an amazing measure of innovation, when its considered something vital to the educational process. The pencil, paper, calculator, textbook and now, the iPad.

Then again, maybe the iPad replaces all of those.

It got us to thinking about the millions of educators Access works with, and how they utilize Apple products. Access and Apple want to help support our teachers in any way we can which is why the Apple Education Store is offering Access Educators up to 15% off when they buy online.

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Brands We Love: Gold’s Gym

This post is brought to you by Access intern Ashley, who is a bit scared of having her full name available for Google searching, but isn’t afraid to express her undying devotion to her favorite brands. Today, she talks about Gold’s Gym and recounts a chance encounter with a certain 1990s celebrity endorser of non-butter.

As the “legally blonde” Elle Woods would say, “Exercise gives you endorphins. Endorphins make you happy.”

We at Access like to think the same goes for saving money. One of my happiest discounts is a one week free membership at Gold’s Gym. With its top notch cardio and strength training equipment and one-of-a-kind group exercise classes, Gold’s Gym creates one of the best environments to get in shape and stay in shape. It’s a free week, and you should absolutely take advantage of every day of that week; odds are you’ll stick around for longer than that week.

Gold’s is a gym that spreads the happiness it creates to others through its support of the American Diabetes Association, its Fitness Institute, its recently released Dance Workout for Wii, and much more. I can say from experience that Gold’s is a gym for everyone, from a professional athlete to a celebrity all the way to an Access employee. And Access employees are insanely active (impromptu company meetings are known to break out at local triathlons).

On a more personal note, one of my most memorable experiences at Gold’s was some time ago, back in high school. I was visiting Los Angeles to take dance classes at a place located right next to Gold’s Gym. I walk into the Gold’s Gym one day to get a protein shake, and who do I see?

None other than the famous FABIO! That’s right, the romance novel king and “I Can’t Believe Its Not Butter” pitchman.

Embarrassingly enough, I got a picture with him. It shouldn’t come as a huge shock when I say Gold’s Gym still holds a high spot in my frame of reference when it comes to picking out a gym.

We’re enthusiastic about having Gold’s as a Merchant partner, and want to thank them for passing on savings to our millions upon millions of members.

And as my Dad would say, “Go pump your muscles.”

Welcoming Two New Clients to Access

We’d like to welcome two new organizations to Access. SEIU District 1199 brings about 25,000 members and Colorado Springs Education Association brings about 1,200.

We have a long history of working with education groups (like Colorado Springs). And though it may have only been three years ago that we signed our first SEIU group, we’ve since discovered what a good fit we are for each other.

SEIU stands for Service Employees International Union. Their collective members come from a wide range of public service occupations varying from maintenance and security to health care and government. SEIU District 1199 represents healthcare and social workers in WV, KY & OH.

SEIU District 1199 is the fourth SEIU group we’ve signed since 2007. One of the first to join, SEIU Local 1, felt our savings program—in particular, our local savings—helped them increase the value of their program in the eyes of their members. “This program also gives us another valuable tool: communication with our membership,” says Richard Owsiany, Director of Member Programs for SEIU 1.

SEIU Local 99, another participating group, reported the same benefits. After launching the Access program, they consistently saw an 8% increase in web traffic over the corresponding month 1 year prior. Plus, we helped them grow their email database by 35%. “The Access program has clearly had an impact on our website traffic while enabling us to engage a new set of members who hadn’t come to our site before,” says Cecilia Barnes, Membership Supervisor.

Our sole purpose at Access is to help groups like CSEA and SEIU District 1199 succeed in their own personal goals. When those goals are to provide as much real world value to the member as possible, then it’s like a match made in savings heaven.