Are Mobile Wallets 400% More Difficult to Use than Physical Wallets?

mobile wallet zipperI’m a mobile wallet user, sure. I used it once when my gas tank was nothing but fumes and my physical wallet was nowhere to be found. I used it another time when I reached the checkout line with a load of groceries but was without my physical wallet again.

I’m a huge fan of mobile wallets (when I don’t have my physical wallet)!

In all seriousness, this is the experience of many mobile wallet “users.” Many if not most mobile users have made a payment or two with their phones, but at this point, the ongoing adoption isn’t there.

Could it be that mobile wallets take 60% to 400% more effort to use than leather wallets?

Let me explain. [Read more...]

The Customer Engagement Recap – September 5

customer engagement september 5
Finish off this week with the news (and news you may have missed) that’s going to impact your customers in the coming weeks and months. 

In this week’s customer engagement recap:

  • Isis Wallet Picks a New Name
  • CVS Stops Selling Tobacco, Renames Itself CVS Health
  • Card-Based vs. Digital Loyalty Programs
  • Starbucks’ new plan to win over coffee snobs, commuters
  • The Ten Secrets of Free Employee Discount Programs
  • Evidence Shows That Nearly All U.S. Home Depots May Have Been Hit By Data Breach

[Read more...]

Has Your Brand Been Forgotten? Time to Start Earning Engagement (INFOGRAPHIC)

Pop Quiz!

Without consulting Google or your address book, name the following:

 

engagement eBook

Your plumber

 

Your dentist.

 

The last membership organization you joined.

 

Your real estate agent.

 

The brand of cereal you ate this morning. Or the name of the farm your eggs came from, if you’re the lucky type that gets to have a nicer breakfast.

 

The family vet.

 

The manufacturer of the ink pen next to your hand. Or the manufacturer of the case around your smartphone on which you’re reading this.

 

Okay, quiz over. How did you do?

Just a guess, but you probably drew blanks on many of these. It’s okay; you’re just not engaged with these brands. [Read more...]

Reshaping Timeshare for a New Generation

ARDA World 14

Access will be at ARDA World 2014, April 6-10. Come see us at Booth 215!

Like a lot of industries, timeshares and vacation resorts are keen on positioning their products in front of Gen X and Millennials. And like every other industry, they’re finding these groups to be quite a bit different than the Boomers.

They’re online, they’re active in social media, addicted to their mobile phones, and they really know marketing. The slicker companies try to be, the quicker these folks will shy away (and possibly encourage their friends to run away too).

It doesn’t mean they can’t be sold. It just means the tactics have to change. In fact, if you do things right, they’ll come to you, and be totally open to your marketing.

It just has to be done on their terms. Try these five simple suggestions that can have a major impact on your organization and open the floodgates for success with a new generation:

[Read more...]