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Members Demand Relevance from Customer Loyalty Programs

May 14, 2013 by 1 Comment
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maritzloyaltyreportOur colleagues over at Maritz Loyalty Marketing recently unveiled the results their second annual Loyalty Report. The report stems from surveys of 6,000 consumers, with program-level feedback on over 30 national programs across six industry sectors, including Retail Loyalty, Grocery Loyalty, Credit Card Loyalty, Co-Brand Loyalty, Travel, and Hospitality.”

Based on their findings, the future is bright for customer loyalty programs. The report notes that the average consumer is a member of 7.4 loyalty programs, but is only active in less than two-thirds of them. 71% are interested in adding more loyalty program memberships, but more than half of the respondents admitted halting participation in at least one program in the past year. [Read more...]

Filed Under: Customer Incentives, Customer Loyalty Programs, Discount Programs, Member Benefits, Payment Card Rewards, Points and Miles Programs, PowerDeals, Rewards Programs, Viewpoints Tagged With: , , , ,

50 Ways Companies Use Access (21-30)

April 18, 2013 by Leave a Comment
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After a break, and several new products, we’re continuing to list out some of the various services Access provides for clients. The goal is to show that we’re not just coupons and rewards – we’re a full service engagement firm that serves millions of members through thousands of groups, in any way we can. To see previous installments, check out 1-10 and 11-20. 

TriQuest Fundraising

21. Youth Fundraising – Not many are aware one of the largest youth/school fundraising companies in the nation falls under the same umbrella as Access. TriQuest Fundraising works with hundreds of schools, sports teams, youth groups, associations and more throughout the US. Its new mobile coupon fundraisers are catching on quickly, as a consumer-friendly alternative to the thick coupon books of yesterday.

[Read more...]

Filed Under: Access Corporate, Access Mobile, Card-Linked Offers, Credit Card Rewards Programs, Customer Incentives, Customer Loyalty Programs, Debit Card Rewards Programs, Discount Programs, Fundraising, Member Benefits, Mobile Coupons, Payment Card Rewards, Rewards Programs, Sports team fundraising, Timeshare/Resort & Vacation Industry Incentive Programs Tagged With: , , , , ,

Access to Present at BAI Payments Connect

March 7, 2013 by Leave a Comment
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BAI Payments Connect ConferenceBig news today at Access. We are excited to announce that Kelly Passey, EVP of business and product development, will be speaking at the BAI Payments Connect Conference & Expo. He’ll be showing off our new mobile rewards app as part of the Payments Innovations Forum, which features 15 groundbreaking technologies in the payments industry.

Our rewards app combines two types of merchant funded rewards: registered card-linked offers and “show your phone” mobile coupons. The app engages users with valuable local content that encourages bank interaction beyond basic account functions. For banks interested in the coming wave of mobile payments, this app is a significant ally in building the kind of mobile engagement that’s going to be required for consumer adoption.

A version of this app was first introduced in late 2012 with the Zions Cash Rewards app.

The BAI Payments Connect Conference & Expo 2013 is being held in Phoenix, Arizona at the Phoenix Convention Center on March 11-13. Kelly will be speaking on March 12 around 1:58 p.m. in room 106 C. If you’re going to be at the conference, come visit us anytime at booth #3 for a complimentary trial of the app.

Check out our official press release here.

Filed Under: Access Corporate, Access Mobile, Card-Linked Offers, Credit Card Rewards Programs, Customer Loyalty Programs, Debit Card Rewards Programs, Increasing Cardholder Spending, Member Benefits, Mobile Coupons, News, Payment Card Rewards, Rewards Programs Tagged With: , , , , , , ,

The Access Approach to Merchant Relations, and More

December 12, 2012 by 1 Comment
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Access Development is about to turn 29. During that time we’ve served millions of clients, members and merchants. That longevity is due to our great merchant content, effective marketing, and unique model in which our content is served to members through client groups (as opposed to being to the general public.) Talk to many of our merchants, however, and you’ll get a different perspective on what had made Access a long time success.

dm-confidentialOur approach is unique, in that we’re motivated to keep both merchant and member satisfied. Why? Because those two elements play a huge role in keeping our clients happy. Merchants who trust us offer better deals for our members, who love the relevant value. That happiness is passed on to the client group, who provides the deals through their members benefits package.

Few are better qualified to illustrate the Access approach to merchant relations than Vice President of Partnership Marketing Dave Bona. Dave has worked directly with literally tens and thousands of merchants during his time at Access, and understands their needs better than anyone else in our industry.

Dave did a Q&A with local commerce site DM Confidential that we think reveals a lot of what makes Access so much different from other merchant content providers. He answered questions about the future of Access, what advice he has for businesses considering running a deal, what consumers should know about merchants, and more.

Check out some of the responses Dave provides over at DMConfidential.com.

 

Filed Under: Access Corporate, Customer Loyalty Programs, Discount Programs, Member Benefits, Merchant Discount Network, News, Ongoing Incentive Programs, partnership marketing, Payment Card Rewards, Points and Miles Programs, Rewards Programs Tagged With: , , , , , ,

Introducing the New Zions Bank Mobile Rewards App

November 20, 2012 by 1 Comment
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Access Development and Zions Bank are proud to announce the release of the Zions Cash Rewards mobile app, a portable savings resource for Zions Bank Visa credit and debit cardholders. Consumers will find both local and national deals in categories like dining, shopping, hotel, golf, automotive, and more.

zionThe app offers two different types of merchant discounts: “show your phone” coupons and card-linked offers. “Show your phone” mobile coupons are redeemed by presenting your mobile phone at the point of sale, and cash back rewards are earned by making a qualifying transaction with a Zions Bank Visa card at a participating merchant. The cash back reward is then automatically deposited back into the user’s account.

With the help of this app, consumers can easily and conveniently access savings of up to 50% to merchants they shop at every day. These merchants can be found by category, GPS location, maps, recent searches, or a user-designated favorites list.

This new Zions Cash Rewards mobile app comes at a time of huge growth for the mobile coupon industry and is, as a result, of great value. Over 53% of consumers who own a smartphone or tablet plan to use those devices in their holiday shopping.

Just as intriguing is this statistic that Javelin Strategies & Research unearthed: mobile coupons were listed by consumers as the benefit most likely to sway them to use a smartphone-based payment system. Mobile wallet developers may want to take notice.

We want to give a big thank you to Juniper Research and Javelin Strategy & Research for allowing us to use their statistics in our press release.

The full text of the release is below. Contact us today or leave a comment if you’d like more information about the Zions Cash Rewards mobile app. [Read more...]

Filed Under: Access Corporate, Access Mobile, Credit Card Rewards Programs, Customer Loyalty Programs, Debit Card Rewards Programs, Discount Programs, Increasing Cardholder Spending, Member Benefits, Merchant Discount Network, News, Payment Card Rewards, Rewards Programs Tagged With: , , , , , , , ,
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