Simplified Customer Loyalty - The April 22 Customer Engagement Recap

By Brandon Carter | Updated on Apr 22, 2016 12:00:00 PM

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The news and trends affecting consumer engagement 

That You Need to Know

 

In this week's customer engagement recap:

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Juniper is predicting digital payments to almost double in the next few years, from nearly $5 trillion in 2015 to over $8 in 2020. The path is through increased digital banking adoption plus remote physical and digital goods. Whether that's realistic or not (relying on heavier adoption of online and mobile banking to this point is a hit-or-miss proposition), it's another reminder of the importance of an optimized online and mobile presence. Ease, value and security will win the next few years.

  • Wyndham’s Simple, Straightforward Approach to Loyalty Seems to Be Working (Skift)

Most are opposed to making loyalty program rewards more reachable these days, but there's a lot to be said for simplification. In Wyndham's example, they've set one program across all their brands with no blackout dates for redemption. Combine it with a ramped up marketing program, and now Wyndham has the second largest loyalty program in the space.

You bust your tail and risk your personal finances to build a business, but customers just enter and leave. There's nothing more frustrating. But there are some things you can do to bring them into the circle, if you're willing to try. 

  • Why email may be a major productivity drain for U.S. workers (HR Dive)

Chances are none of us have "Get to inbox zero everyday" on our job descriptions, yet we all spend hours wading through email daily. It's not just work though - we're checking work email for an hour outside of working hours. That's 30 extra days of  work to add on top of all those unused vacation days we leave on the table.

  • Customer Loyalty In Today's Modern Retail World (Forbes)

Let's be honest: customer loyalty isn't much of a thing any more. A loyalty program alone isn't going to keep people coming back, but it helps to have a method - any method - to recognize and reward your most frequent, or highest-spending customers. In the world of retail, where competitors are sometimes next door and there's almost always a cheaper option, putting forth an effort is doubly important.

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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