The news and trends affecting consumer engagement
That You Need to Know
In this week's customer engagement recap:
- Report: Digital transactions to reach $8T by 2020
- Wyndham’s Simple, Straightforward Approach to Loyalty Seems to Be Working
- What to do When Your Customers Don’t Share Your Passion
- Why email may be a major productivity drain for U.S. workers
- Customer Loyalty In Today's Modern Retail World
Report: Digital transactions to reach $8T by 2020 (Mobile Payments Today)
Juniper is predicting digital payments to almost double in the next few years, from nearly $5 trillion in 2015 to over $8 in 2020. The path is through increased digital banking adoption plus remote physical and digital goods. Whether that's realistic or not (relying on heavier adoption of online and mobile banking to this point is a hit-or-miss proposition), it's another reminder of the importance of an optimized online and mobile presence. Ease, value and security will win the next few years.
Wyndham’s Simple, Straightforward Approach to Loyalty Seems to Be Working (Skift)
Most are opposed to making loyalty program rewards more reachable these days, but there's a lot to be said for simplification. In Wyndham's example, they've set one program across all their brands with no blackout dates for redemption. Combine it with a ramped up marketing program, and now Wyndham has the second largest loyalty program in the space.
What to do When Your Customers Don’t Share Your Passion (The Access Loyalty Blog)
You bust your tail and risk your personal finances to build a business, but customers just enter and leave. There's nothing more frustrating. But there are some things you can do to bring them into the circle, if you're willing to try.
Why email may be a major productivity drain for U.S. workers (HR Dive)
Chances are none of us have "Get to inbox zero everyday" on our job descriptions, yet we all spend hours wading through email daily. It's not just work though - we're checking work email for an hour outside of working hours. That's 30 extra days of work to add on top of all those unused vacation days we leave on the table.
Customer Loyalty In Today's Modern Retail World (Forbes)
Let's be honest: customer loyalty isn't much of a thing any more. A loyalty program alone isn't going to keep people coming back, but it helps to have a method - any method - to recognize and reward your most frequent, or highest-spending customers. In the world of retail, where competitors are sometimes next door and there's almost always a cheaper option, putting forth an effort is doubly important.