The Customer Engagement Recap - August 7, 2015

By Brandon Carter | Updated on Aug 7, 2015 9:06:00 AM

Customer_Engagement_Recap_-_August_7

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • SAVING, SPENDING AND LIVING PAYCHECK-TO-PAYCHECK IN AMERICA
  • Apple Pay Declining Use
  • The Small Psychology Hack That Will Get Customers to Like You More
  • T-Mobile's Whole "Uncarrier" Thing Might Actually Be Working
  • Rewarding customers pays for National Coney Island dining chain

 

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  • SAVING, SPENDING AND LIVING PAYCHECK-TO-PAYCHECK IN AMERICA (Nielsen)

According to this report, 40% of the country lives paycheck to paycheck, even among those who earn $100-$150k yearly. But, more people are putting money away, particularly in the middle class. Basically, people are sacrificing on certain spending in order to put a little bit away every month. 

In other words, they're going to continue to be demanding. Plan accordingly. 

 

  • Apple Pay Declining Use (PYMNTS)

We really could just have a weekly segment titled "This Week in Reminders That Mobile Payments Aren't Being Adopted Because They're Still Just Offering Another Way to Pay and Feature Little Additional Value," but that's a long title. 

You get the point by now. Consumers need a reason to change, because right now mobile payments are a solution without a problem. 

 

Just one post from us this week, but it's a fun one. You can endear yourself to a lot of people by simply asking a favor. After all, who helps out someone they don't like? Exactly!

 

  • T-Mobile's Whole "Uncarrier" Thing Might Actually Be Working (Gizmodo)

We've been covering their antics all year, and T-Mobile's disruptive practices are paying off. This week they officially surpassed Sprint as the third largest mobile carrier. It's a good reminder for every business to take a chance at breaking off from commonly accepted industry standards.

 

  • Rewarding customers pays for National Coney Island dining chain (Chain Store Age)

The National Coney Island loyalty program is worth mentioning here for a few key aspects that it gets right:

  • Customers get rewarded 
  • There's no cap on what someone can earn or redeem; in fact, it appears that the program rewards extreme frequency
  • The program changes up the messaging and offers based on behavior, because not every member is the same

The only drawback is the rewards are based purely on transactions, which is okay. But if they were to throw in some rewards for social sharing, for instance, that would be even better.  

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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