The news and trends affecting consumer engagement that caught our eye this week.
In this week's customer engagement recap:
- Report: 3 billion mobile loyalty cards by 2020
- Loyalty, Payment Connection Heats Up
- Customer Loyalty Statistics: 2016 Edition
- Millennial-focused Whole Foods 365 shops could include tattoo parlors
- The Points Guy releases web series to show you just how far you can travel on miles and points
Report: 3 billion mobile loyalty cards by 2020 (The Wise Marketer)
That's Billion with a B! Juniper, never one to shy away from bold predictions (three billion mobile coupons by 2019, for one), jumps out there again the idea that loyalty programs - and their cards - will fit snugly into mobile wallets. As The Wise Marketer points out, this is a HUGE opportunity for loyalty programs that want to promote usage and interaction. Problem is, a lot of programs are content to just sign people up, and that's all.
Oh, and the whole consumers not being all that interested in mobile wallets yet.
Loyalty, Payment Connection Heats Up (CSPnet)
Right on cue! Mobile wallets are waking up to the idea that the only way people are going to come aboard is to provide something more than just another way to pay. It's still easier to pull out a credit card and swipe it. Want to change habits? Enrich the experience and find some sort of reward to incentivize the habit. Loyalty programs, mobile coupons, beacon notifications, are all part of a bigger ecosystem that's slowly being built. BP and Visa teaming up is a clear sign of a good direction.
Customer Loyalty Statistics: 2016 Edition (The Access Loyalty Blog)
A quick glace over at our "Trending Posts" widget on the sidebar shows that our stats collections are hugely popular. Last year we started breaking some of them out by year, with a great response. Here's 2016's loyalty stats collection, with more collections to come.
Millennial-focused Whole Foods 365 shops could include tattoo parlors (USA Today)
Sure. Why not? Put it over by the arugula-infused complimentary water and beard creamery.
The Points Guy releases web series to show you just how far you can travel on miles and points (Road Warrior Voices)
It's ironic that Brian Kelly probably does more for travel loyalty program engagement than the programs themselves have been able to do.