The Customer Engagement Recap - February 13, 2015

By Brandon Carter | Updated on Feb 13, 2015 9:00:00 AM

Customer_Engagement_Recap_-_January_30

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • What the Orbitz-Expedia deal means for your wallet
  • You’re finally free to unlock your smartphone again – here’s what you need to know
  • What Millennials Want (In the Workplace): Good Business
  • Your Loyalty Program Isn't Creating Loyal Customers
  • Comcast Accidentally Receives Customer’s Rent Check, Cashes It Anyway

 

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Expedia is buying Orbitz for over $1 billion, consolidating two of the largest online travel sites. On the surface, the temptation is to sigh and prepare for even higher travel expenses. The reality is travel is going to be expensive regardless, leading to higher competition (and better deals, possibly) for the experiences customers have in between flights and hotels.

 

  • You’re finally free to unlock your smartphone again – here’s what you need to know (BGR)

Good news! That nifty device you paid hundreds of dollars to obtain? You're free to do what you like with it once again. This article has a good breakdown of how to go about unlocking your device on each carrier. 

 

More good news: all those lessons the world tried to teach Millennials about being good people and caring about those less fortunate? They worked! And now, the kids are getting into offices and expecting their employers to practice the same values. (The kids are on to something, because being good pays off.)

 

  • Your Loyalty Program Isn't Creating Loyal Customers (AdAge)

Ouch, that headline hurts! The point of the article is a good one, however - a loyalty program alone isn't enough. A business must be built to be customer-centric from the ground up, which includes making use of all the data brands now have at their fingertips. We like to call that Big Delivery

 

  • Comcast Accidentally Receives Customer’s Rent Check, Cashes It Anyway (Consumerist)

Ouch, on several different levels. Meanwhile, Dish's Sling service is trucking along quite nicely at the moment. 

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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