Random Acts of Kindness - The Customer Engagement Recap - February 19

By Brandon Carter | Updated on Feb 19, 2016 4:29:50 PM

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The news and trends affecting consumer engagement that caught our eye this week. 

 

In this week's customer engagement recap:

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  • Surprising Harris Poll: The retailer with the best corporate reputation is… (Chain Store Age)

We can save you a click: It's Amazon. The same company lambasted by former employees in a New York Times piece last year. While workplace environment is part of the criteria, Amazon's services clearly outweigh any concerns.

Amazon is "bruising," but a fast paced, intense environment doesn't mean employees are disengaged. That pace appeals to certain personalities. Amazon has found enough of them to sustain a service customers love.

Retention budgets are still thin, if they exist at all. But there's hope, as loyalty marketers are now armed with new mobile technology and more data than we've ever had. In 2016, we keep fighting the good fight.

We told you there were more stats pages coming, and here's another one. Few marketing tools are as attractive and effective with consumers than coupons. By the time this year is up, you'll be blown away at some of the stats that come across this page.

  • Banks Are Ceding Ground to Apple Pay (Bloomberg)

12 million people are using Apple Pay, and one analyst says that number will be 25 million by the end of the year.  As some predicted, banks are late to the party. Most of them just want their particular "card" to stay top of wallet. But the greater opportunities with brand exposure and deep account integration could be slipping away.

We could put some story in here about how a loyalty program is doing this, or consumers are pissed off about that. But instead, take two minutes to read this. It's appropriate for Random Acts of Kindness Day. Doing good things, both personally and as an organization, really does have serious returns.

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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