The Customer Engagement Recap - February 27, 2015

By Brandon Carter | Updated on Feb 27, 2015 6:00:00 AM

Customer_Engagement_Recap_-_February_20

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Google's New Ties to Softcard Solve Its Hardest Problem
  • Google Wallet will soon come pre-installed on Verizon, AT&T, and T-Mobile Android phones
  • Customer Loyalty Statistics: 2015 Edition
  • Desktop Dominates E-Commerce Sales – 3 To 1
  • Report Claims That You Secretly Love Airline Fees
  • Five Warning Signs Merchants Need to Know About Scammy Discount Programs

 

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  • Google's New Ties to Softcard Solve Its Hardest Problem (Payments Source

  • Google Wallet will soon come pre-installed on Verizon, AT&T, and T-Mobile Android phones (The Verge)

It was beginning to feel like Apple was ready to step out and take the lead in the mobile payments race. But Google's Softcard acquisition is a game changer. Suddenly Google Wallet has relationships with every carrier, and will be on essentially every Android phone. They'll also benefit from piggybacking on Softcard's consumer value-focused approach, something Apple and other mobile wallets have yet to embrace.

 

By popular demand, we're compiling every relevant statistic related to customer loyalty and engagement that will be released in 2015. Bookmark the page and check back often for new data (and actual links back to original sources!)

 

  • Desktop Dominates E-Commerce Sales – 3 To 1 (PYMNTS)

According to recent research, mobile commerce is still growing, but when it comes time to make a purchase, people are going to run to their desktops by a very wide margin. (Laying around on Christmas Day ignoring boring family members is a rare exception.)

 

  • Report Claims That You Secretly Love Airline Fees (Consumerist)

If you want a real-life example of an industry that has lost touch with consumer sentiment and perception, then you need to read this article from beginning to end. 

 

  • Five Warning Signs Merchants Need to Know About Scammy Discount Programs (Access Loyalty Blog)

When it comes to the discount program industry, a rising tide lifts all boats and also some scummy pirate ships as well. Merchants taking calls from these organizations need to be aware of what they're getting into, and recognize signs of shady practices before it's too late. 

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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