The Customer Engagement Recap - February 5, 2015

By Brandon Carter | Updated on Feb 6, 2015 6:00:00 AM

Customer_Engagement_Recap_-_January_30

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • Apple’s iPhone Overtakes Android In US Sales For The First Time Since 2012
  • Wells Fargo Customers Can Cash Out Rewards at A.T.M.s
  • RadioShack pulls the plug and files for bankruptcy
  • Recapping the 2014 Holiday Shopping Season [Infographic]
  • Complaining Comcast Customer Renamed “Super B**ch” On Her Cable Bill

 

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  • Apple’s iPhone Overtakes Android In US Sales For The First Time Since 2012 (TechCrunch)

Despite having far fewer OEM relationships and available devices, Apple's iPhone has overtaken Android in US sales by the narrowest of margins (47.7% vs 47.6%). Buried deep in the article is this little significant nugget:

...in the U.S. Kantar says that smartphone penetration is now 59% and in Europe it is 67%

 

  • Wells Fargo Customers Can Cash Out Rewards at A.T.M.s (New York Times

Wells Fargo credit card holders who earn rewards for spending with their cards can now withdraw their accumulated rewards directly as cash from the bank’s A.T.M.s.

Banks have sought ways to generate more revenue from ATMs, but there hasn't been much emphasis placed on using them as a rewards venue. In-branch visits are declining due to mobile banking, but ATMs haven't quite experienced the same dip.

Enhancing the ATM experience? Smoove

 

  • RadioShack pulls the plug and files for bankruptcy (Fortune)

This feels like it should be bigger news, and would've been 15 years ago. But when was the last time you were in a Radioshack? It's amazing they lasted as long as they did in the era of Big Box and Amazon. 

 

It's February, which means we've had plenty of time to digest the 2014 holiday shopping season. We selected what we thought were the most illuminating statistics of the season and arranged them in chronological order in this neat infographic. 

 

  • Complaining Comcast Customer Renamed “Super B**ch” On Her Cable Bill (Consumerist)

Turns out, Super B is an older woman in Chicago, and isn't a sassy superheroine (disappointingly). This news, plus last week's renaming of a man to A**hole Brown and one would think that Comcast should change agents' ability to wantonly change a customer's name. Yeah, they're looking into it.

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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