The Customer Engagement Recap - January 23, 2015

By Brandon Carter | Updated on Jan 23, 2015 5:30:00 AM

Customer_Engagement_Recap_-_January_9

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • AMAZON TO PULL THE PLUG ON ITS MOBILE WALLET
  • Facing Losses, Monitise Eyes Sell Off
  • Report: Google may purchase Softcard to boost its mobile payment efforts
  • Big Delivery: When Big Data Builds Customer Loyalty
  • DESPITE LOW GAS PRICES, U.S. CONSUMERS ARE SHOWING RESTRAINT WITH THEIR EXTRA CASH
  • Microsoft Really Wants You To Try Windows 10, Offers Free Upgrades

 

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  • AMAZON TO PULL THE PLUG ON ITS MOBILE WALLET (Pymnts.com)

Did you know Amazon had a mobile wallet?

One) you need to subscribe to this blog, because we covered it back in July 

and

Two) People really aren't going to flock to "just another way to pay" even if it comes from one of their most beloved brands. 

 

The UK's leading mobile payments behemoth is allegedly looking to get out of the game due to declining revenue and increased competition, despite laying claim to 5.1 billion transactions from 82 million users in 2014. The rising tide of mobile payment isn't quite rising fast enough to lift every boat, at least not yet. 

 

  • Report: Google may purchase Softcard to boost its mobile payment efforts (PC World)

With Apple Pay seeming to take an early lead in the mobile wallet race, two of the other strong contenders may be joining forces (in a sense). Regardless of the final implementation, Google would certainly benefit from Softcard's merchant-friendly and customer-value-centric approach

 

Forgive our unbridled enthusiasm, but we think the coming era of Big Delivery - when Big Data and new technologies converge to deliver value to consumers - is going to be a huge boon for customer loyalty.

 

  • DESPITE LOW GAS PRICES, U.S. CONSUMERS ARE SHOWING RESTRAINT WITH THEIR EXTRA CASH (Nielsen)

For years we've talked about how a new frugality is setting in, leading consumers to become habituated to saving money even during booms. That behavior is now appearing in a recovering economy with VERY cheap gas. 

Handling the essential expenses is a top priority, with 50% of respondents saying they’re using the extra money to pay off bills, while 36% are paying for everyday essentials like food. When it comes to non-essentials, consumers are choosing out-of-home entertainment and clothing as their top two ways to splurge.

 

  • Microsoft Really Wants You To Try Windows 10, Offers Free Upgrades (Consumerist)

Following Apple's lead, Microsoft plans to allow users to Windows 7 and 8 to upgrade to Windows 10 a year from it's release. Fascinating stat from via Consumerist: less than 10% of Windows PCs are running Windows 8.1 (Microsoft's most recent release), while more than twice as many are running Windows XP (which debuted in 2001).

 

  2016 loyalty stats

Topics: Customer Engagement, Member Benefits, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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