The Customer Engagement Recap - July 10, 2015

By Brandon Carter | Updated on Jul 10, 2015 8:30:00 AM

Customer_Engagement_Recap_-_July_10

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • T-Mobile adds 2.1 mln net customers, offers free calls to Mexico, Canada
  • Five Ways to Add a Personal Touch to Any Online Business
  • No One Is Winning the Battle for Digital Wallet Customers
  • That Government Hack Was Much, Much Bigger Than Initially Reported
  • Amazon to launch 'Prime Day' sale next week

 

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  • T-Mobile adds 2.1 mln net customers, offers free calls to Mexico, Canada (Reuters)

T-Mobile's "uncarrier" philosophy is causing some disruption in the wireless industry, and it's working with customers. The company is now just a sniff behind third-leading carrier Sprint in subscribers. If their plan is to shake things up before their inevitable acquisition, its going well so far. 

 

Speaking of T-Mobile, their use of Reddit, and the resulting community built around their presence, is a great example of a business creating a personal touch. In an era where most businesses are moving to online self-service models, taking a personal approach can do wonders for customer relationships. 

 

  • No One Is Winning the Battle for Digital Wallet Customers (Gallup)

76% of those who have a digital wallet have never used it or have almost never used it to make a purchase from a retailer in the past 30 days

While being somewhat uncertain about the specific of almost never using something in the past 30 days, the overall message is pretty clear: people still aren't using mobile wallets. Apple Pay isn't setting the charts on fire, nor is anyone else. Baby steps, we know, but there is a lot more companies can do to drive mobile wallet adoption

 

  • That Government Hack Was Much, Much Bigger Than Initially Reported (Gawker)

Anytime the data of 25 million+ consumers is hacked, it's serious business. While this is the government, and we don't have a choice in dealing with them, it reiterates a point that can be found on our collection of loyalty stats:

  • 57% of consumers are unlikely to return to a business after their personal data has been breached (SafeNetTweet: 57% of consumers were unlikely to return to a business after their personal data was breached http://ctt.ec/3y6kb+ (via @AccessLoyalty)

 

  • Amazon to launch 'Prime Day' sale next week (USA Today)

For the dozen or so of you who haven't been swept up in the hype around July 15, prepare (or hide?) your wallets, and take notes of how Amazon promotes their loyalty program (as usual). 

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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