The Customer Engagement Recap - July 24, 2015

By Brandon Carter | Updated on Jul 24, 2015 8:00:00 AM

Customer_Engagement_Recap_-_July_24

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • How Shoppers Look, Watch and Listen for New Products
  • Cachet and Access Development Partner to Enhance Mobile Commerce for Financial Institutions Across America
  • Report: Jet.com flies below Amazon, Wal-Mart prices
  • How Adding Value Builds Customer Loyalty
  • U.S. Jobless Claims Fall To Lowest Level Since 1973

 

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  •  How Shoppers Look, Watch and Listen for New Products (Nielsen)

Allow us to summarize the findings: influence across almost every platform is down, except for social media, organic search, editorial content, online banners and video sharing sites. Friends and family are still the strongest influencer on product information, but consumers are relying more and more on online content. Traditional media is still worth your time...just not very much of it. 

 

  • Cachet and Access Development Partner to Enhance Mobile Commerce for Financial Institutions Across America (Cachet Financial)

We've been talking about it for months - mobile banking, and mobile payments in particular, just aren't going to take off until they move beyond their basic functions. We're now working with Cachet to help build engagement with mobile banking apps by adding value that's native to the platform. In this case, mobile coupons

 

On an product-by-product basis (not including special offers, combined shipping, etc.), newly launched Jet.com's prices are "on average...9% below online prices on Amazon and 6% below online prices on Wal-Mart", according to a new report. 

Considering the site is built off the idea of compounding savings on multiple items, and they're guaranteeing matching or beating Amazon's prices, this could be a very interesting development. 

 

Like adding coupons to mobile wallets and banking apps, the principle of adding something extra applies across any industry. What is the customer trying to accomplish by purchasing your product or service? What can you give them to help them get there besides your product? That's your added value. 

 

  • U.S. Jobless Claims Fall To Lowest Level Since 1973 (WSJ)

And there's your good note to end the week on. 

 

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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