The Customer Engagement Recap - July 3, 2015

By Brandon Carter | Updated on Jul 3, 2015 7:30:00 AM

Customer_Engagement_Recap_-_July_3

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Consumers — especially Millennials — will pay for loyalty programs
  • Mobile wallet use has nearly doubled since 2013
  • Why You Should Keep It Simple at the Point of Sale
  • Bill Gates to invest $2bn in breakthrough renewable energy projects
  • Pea Guacamole Defenders Step Up

 

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  • Consumers — especially Millennials — will pay for loyalty programs (Chain Store Age)

The idea of "paying for it up front will inspire them to use it more" has certainly worked incredibly well for Prime. To this point, the idea hasn't exactly been replicated with much success. But, people are open to the idea, and a brand able to execute such a program could be in a very nice position. 

 

  • Mobile wallet use has nearly doubled since 2013 (Wise Marketer)

While we're not yet on the big adoption curve ("doubled" means 15% of consumers have used them) that's sure to come, things are picking up quite nicely in the world of mobile payments. Developers are wising up to the necessity of "other stuff" that is often found in, you know, real wallets. 

 

Anyone who has ever redeemed a coupon knows the inner terror of ambiguity around whether or not the coupon will be accepted. Seeing a cashier call over a manager can spoil the entire customer experience. As we constantly say, there isn't much more important than the customer experience - don't let the POS get in the way. 

 

  • Bill Gates to invest $2bn in breakthrough renewable energy projects (The Guardian)

Gates is smart to invest in clean technology. One, the US has the opportunity to build our economy around it. Two, there's a boatload of money to be made in it. Third, it'll be good for the earth. Expect to see the trickle down impact hit consumers of all demographics in the coming years. 

It's already become cliche, but how can your brand go green? That cliche may become mantra in the coming years.

 

  • Pea Guacamole Defenders Step Up (NY Times)

After last week's turbulent topics, it's kind of nice to get into something a little lighter. For the record, I'm in favor of giving peacamole a fair shot. (Editor's note: Brandon's views are not necessarily those of Access Development.)

Have a great Independence Day!

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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