The Customer Engagement Recap - June 12, 2015

By Brandon Carter | Updated on Jun 12, 2015 9:22:04 AM

Customer_Engagement_Recap_-_June_12

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Apple W.W.D.C. 2015: iOS 9, Apple Pay and Other Announcements
  • Kohl’s Among the First Retailors to Integrate Loyalty Program with Apple Pay
  • The Importance of Customer Feedback Surveys 
  • Google's latest project: Improving city life 

 

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  • Apple W.W.D.C. 2015: iOS 9, Apple Pay and Other Announcements (NY Times)

Unlike the days of yore, Apple's new stuff parades are met with a lot of skepticism. $9.99 music streaming service? iOS 9 (with a Siri who acts a little more like Google Now)? a Flipboard-style news app? Okay.

Of note, however is the continuing growth of Apple Pay, which has added it's millionth merchant. To us, the bigger news in terms of consumer impact came a bit later...

 

  • Kohl’s Among the First Retailers to Integrate Loyalty Program with Apple Pay (Loyalty360)

Loyalty program integration in Apple Pay? NOW mobile wallet adoption can begin creeping forward. Not only will bringing these programs into the fold encourage consumers to reach for their phones, it'll deepen the level of interest and commitment from merchant partners, who have to be on board for this thing to take off. 

 

While its easy to bemoan the incredible waste of paper that goes into modern receipts, don't hate on the customer feedback survey call to action. Most people won't say a word when they have a bad experience, so any and all efforts to get them talking are worth applauding. 

 

  • Google's latest project: Improving city life (Mashable)

"Oh, Google's trying to mess with sidewalks now," is the natural reaction to this. Then you read this little stat:

By 2050, the population in cities will double

Considering those of us in urban areas probably already have enough issues with traffic and transit, then yeah, sure, please mess with sidewalks, Google. Not everything they touch turns to gold, but their track record in consumer development is tough to argue with.  

 

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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