The Customer Engagement Recap - June 5, 2015

By Brandon Carter | Updated on Jun 5, 2015 10:30:00 AM

Customer_Engagement_Recap_-_June_5

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Microsoft Looks To Reward Loyalty
  • Introducing Access Perks, a New Corporate Perk from Access [Product Announcement]
  • Why Aren’t You Eating Lean Cuisines?
  • Subway joins growing list of companies to remove artificial ingredients from menu 
  • The Lost Art of Nurturing Customer Relationships to Build Loyalty
  • Instead of Playing Golf, the World's Elderly Are Staging Heists and Robbing Banks

 

New Call-to-action  

  • Microsoft Looks To Reward Loyalty (PYMNTS)

Just a few weeks after the launch of Plenti, word leaks about another attempt at a coalition program, from Microsoft, of all places. The Earn program allows customers to "turn Earn Credits received for purchases at their favorite retailers and restaurants into technology rewards at Microsoft stores," according to a statement on VentureBeat

Could be interesting, as there is no fees for the merchants to participate and they're not obligated to provide discounts or rebates. Microsoft simply funds the rewards out of pocket - a tough model to sustain, as evidenced by the struggles of many card linked offers providers (wisely predicted by Tom Noyes). 

 

  • Introducing Access Perks, a New Corporate Perk from Access [Product Announcement] (Access Loyalty Blog)

We can't say it enough - if you want to see customer engagement and loyalty take off, invest in employee engagement. To help address this issue, we've introduced Access Perks, a new employee benefit that costs about the same as a candy bar per employee per month.

Small price, but being able to save $2 off a coke at the burger joint next door is the kind of every day happiness that could make the difference in keeping an employee dialed in. 

 

  • Why Aren’t You Eating Lean Cuisines? (Consumerist)

  • Subway joins growing list of companies to remove artificial ingredients from menu (Fox News)

Five years ago organic food was reserved for wealthy hipsters and urban homesteaders. Then the internet began pointing out that some of the processed foods we were eating had more in common with tennis shoes than farms.

Today? The food world is undergoing rapid change. All-natural (though not necessarily organic) food is swiftly becoming accessible to regular folks, who are holding brands' feet to the fire simply by spending their money elsewhere. Just look at the recent reactions from Walmart, McDonalds, Whole Foods, and Costco

 

What's the biggest ingredient missing from customer loyalty programs? Relationship building. To truly connect with consumers, brands need to add value more, ask for money less. 

 

  • Instead of Playing Golf, the World's Elderly Are Staging Heists and Robbing Banks (Bloomberg)

Just an FYI to keep an eye on Grandma. 

 

  New Call-to-action  

Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

Engagement & Loyalty Tips Delivered to Your Inbox

inexpensive customer appreciation
New Call-to-action
member benefits case studies