The Customer Engagement Recap - March 27, 2015

By Brandon Carter | Updated on Mar 27, 2015 8:30:00 AM

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Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Facebook Moves Ahead with Plan to Own All Media
  • RETAIL CHAT NEXT FOR FACEBOOK MESSENGER
  • Why THAT Brand Isn't On Your Discount Program
  • Sony Launches PlayStation Vue Internet TV in 3 Cities — But Still Lacks ESPN, ABC
  • Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery
  • Florida Hotel Wakes Up Spring Breakers By Blasting ‘Lion King’ Theme Every Morning

     

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  • Facebook Moves Ahead with Plan to Own All Media (AdWeek)

  • RETAIL CHAT NEXT FOR FACEBOOK MESSENGER (PYMNTS)

It was a big week for Facebook, who made a series of announcements at their F8 conference. To summarize, they really, really want to get in on Google's territory as the de facto home page of the internet. Besides exclusive content publishing and a developer's platform for Messenger, Facebook also announced P2P payments, video embedding, advancements in virtual reality, and drones(!)

 

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Anyone who's ever built or managed a discount network will tell you they're constantly bombarded with questions from members about why certain brands aren't present. The reality is some brands just aren't a fit for discount programs

 

  • Sony Launches PlayStation Vue Internet TV in 3 Cities — But Still Lacks ESPN, ABC (Variety)

Internet-based a la carte programming is coming at consumers faster than a cannonball, as it seems every week brings another company stepping into the streaming packages field. Much like the mobile wallet crowd, it'll be fun to see how this field thickens and thins in the coming years. 

 

  • Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery (AdWeek)

It's always entertaining (or in this case, oddly terrifying) when two of the biggest brands in the world tussle on the playground. 

 

  • Florida Hotel Wakes Up Spring Breakers By Blasting ‘Lion King’ Theme Every Morning (Consumerist)

Added just for fun, so we can remember the days when an 11am wake up call was early.

 

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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