The Customer Engagement Recap - March 6, 2015

By Brandon Carter | Updated on Mar 6, 2015 8:52:00 AM

Customer_Engagement_Recap_-_February_20

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

In this week's customer engagement recap:

  • McDonald's USA to phase out human antibiotics from chicken supply
  • Coke launches all-new My Coke Rewards
  • Google is breaking up its struggling social network Google+
  • What Millennials Want (In the Workplace): Opportunity
  • Target to cut thousands of jobs in $2B growth strategy

 

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  •  McDonald's USA to phase out human antibiotics from chicken supply (Reuters)

First Walmart bumps the wages of some of their employees and now McDonald's is trying to be better corporate citizens. The population demands better business, and they're getting it. Good business pays off.

 

unfinishedbusinessAs we've mentioned before, loyalty programs should have something for customers at every level of the loyalty chain - not just the actual already-loyal customers. By adding in content, social interactions, and experiential rewards, My Coke Rewards is actually going to connect with a much larger swatch of people - including those who may not currently imbibe gallons of their product. 

 

  • Google is breaking up its struggling social network Google+ (Business Insider)

This will surely upset tens and tens of people. In all seriousness, splitting + into Photos and Streams will make for an interesting experiment, as photos (and the artful way they were presented on the + platform) were the primary reason to snoop around the network. (In all fairness, it does have over 500 million users.)

 

While there remains the temptation to tell these youngster to get off your professional lawn, Millennial entitlement should be reinterpreted as eagerness. Give them opportunities and let them fail, or even better, succeed.

 

  • Target to cut thousands of jobs in $2B growth strategy (USA Today)

It's a strange world where laying off thousands of employees can be considered a growth strategy, but that's what Target is claiming with their renewed focus on digital. It'll be worth watching if "a more nimble organization" also results in "less ability to focus on customer relationships," as is often the case. Based on their history, Target customers are very sticky (last year's hacking semed to have little effect), so it may not matter. 

 

  2016 loyalty stats

Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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