Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.
In this week's customer engagement recap:
- Wage Growth Shows Nascent Signs of Breakout
- Apple Sways Best Buy, a Major Merchant Holdout for Apple Pay
- Apple Pay Adds Discover, Reaching All Major U.S. Networks
- Apple Pay Steadily Winning Over Consumers
- How to be a Brand that Millennials Love
Wage Growth Shows Nascent Signs of Breakout (WSJ)
If you were looking for something to be enthusiastic about (besides the arrival of May, natch) this could be it. The job market is tightening and more money is making its way into the hands of the employees. At least part of the reason? Employers waking up and realizing the benefits of investing back into employees (Walmart, Target, Aetna, and the Cheesecake Factory have all announced plans to raise wages. And then there's this champion, of course).
Apple Sways Best Buy, a Major Merchant Holdout for Apple Pay (Payments Source)
Apple Pay Adds Discover, Reaching All Major U.S. Networks (Payments Source)
Apple Pay Steadily Winning Over Consumers (Payments Source)
We're far from a checkmate in the battle for consumer mobile spending, but the week Apple Pay has had is something to behold. The addition of Best Buy is a pretty significant gain, as we've long seen merchants as the true king makers in mobile payments.
How to be a Brand that Millennials Love (Access Loyalty Blog)
Turns out, you need more than Drake as spokesperson to connect with Millennials on the long-term. After pouring over the data, we pulled out a few consistent trends among the brands this generation worships. Most don't involve expensive Canadian rap spokespeople, thankfully.
Arbitration Fairness Act Would Reinstate Consumers’ Right To Sue In Court (Consumerist)
In a small victory for consumers, there's a good chance that mandatory arbitration clauses buried deep in terms of service could go away. Remember, nice guys win in the end. Thankfully, every company that reads this is most likely not sneaking shady stuff into their TOS. You're doin' just fine, friends.