Somebody Get These Rewards on These Phones! - The May 13 Customer Engagement Recap

By Brandon Carter | Updated on May 13, 2016 10:30:00 AM


The news and Opinions affecting consumer engagement 

That You Need to Know


In this week's customer engagement recap:

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    • Kohl’s is first retailer to integrate Apple Pay with its reward program (Chain Store Age)

Didn't this happen a while ago? If not, why are we just now getting to a point where loyalty and rewards programs are baked into mobile wallets? (If they'd only read our article from way back in 2011, page 48.) (What?) (We're just sayin'!) 

With employee engagement playing such a key role in customer loyalty, we feel it's appropriate to dive deeply into the topic. As it is, most of the readers here aren't necessarily in a position to change their corporate culture. So we created the Access Perks Employee Engagement Blog, in which we'll take deep dives into the various aspects of what goes into a killer employee - benefits, culture, compensation, etc.

Head over and give it a subscribe if you're interested!

The model of a paid loyalty program has been around for years, but never has seem to stuck. Then Amazon jumps in the fray with Prime and now there's a renewed interest. Will it stick? 

We see things a bit differently. In fact, some may argue that these aren't really "loyalty" programs at all. Click the link to see what we mean.

  • Amazon Takes on YouTube and Others, Opening Video Platform to All Creators (Variety)

It's not surprising that Amazon is dipping its toes into Google's waters. YouTube is a video goliath, but Amazon might have the chops to challenge it. We'd be more skeptical, but Amazon has created a few different paths to revenue that might make it significantly more attractive to content creators. All it takes is one YouTube star, like PewDiePie or the Epic Meal Time guys, to decide to take their audience to Amazon and a trend could begin.

  • Wyndham adds new levels — and, with those, new perks — to its hotel loyalty program (LA Times)

Wyndham's Rewards program has done very well since its launch a year ago. Part of that success was it's simplicity. The program is still relatively simple as far as points and miles programs are concerned, but they've added more tiers and expanded their rewards. The good news is the changes are geared to push redemption (and we like redemption) and include experiential rewards. People have spoken and said they want more than just core inventory to spend their points on; Wyndham's adding some of those items on top of their core inventory. Good move.

 2016 loyalty stats

Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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