The Customer Engagement Recap - May 22, 2015

By Brandon Carter | Updated on May 22, 2015 9:32:12 AM

Customer_Engagement_Recap_-_May_22

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Amazon Prime Gains Members, Keeps Loyal Customers Spending More
  • Starbucks Teams Up With Spotify For In-Store Music, Loyalty Program
  • What Millennials Want (In the Workplace): Employee Perks
  • Grocery store sales surpassed by restaurants for the first time
  • Happy Memorial Day

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  • Amazon Prime Gains Members, Keeps Loyal Customers Spending More (The Fool

What else can be said about Amazon Prime? It's a loyalty program that's truly designed to the specific desires of its members. Nearly half of all Amazon customers are also Prime members, making Prime itself a massive revenue generator. The program does many things very well, but perhaps the biggest kicker is how it makes members feel like they're getting one over on the company. 

 

  • Starbucks Teams Up With Spotify For In-Store Music, Loyalty Program (Variety)

Seems like a fairly ingenious move on Starbucks' behalf: 

  1. Employee get a cool benefit (Spotify Premium accounts)
  2. Rewards program members get more benefits, plus a say in the music they hear in-store
  3. Starbucks gets more brand exposure, more app engagement, and more points redemptions

Makes sense.

 

Corporate perks can make a difference in any office. In an environment where employees are already well compensated and treated fairly, and they'll make a huge difference in everyday engagement and retention. Bonus benefit: they make a big difference in the social circles of status-hungry Millennials.

 

Signs of an improving economy (with a nod to "grocery stores" perhaps being absorbed into other classifications over time):

In June 2014 grocery store sales exceeded restaurant sales by $1.6 billion; by April 2015 the gap had essentially reversed, with restaurant sales moving out in front by $1.5 billion.

 

  • Happy Memorial Day 

No story here - just a note to say thanks to the loyal men and women who have served the US at home and abroad to protect our way of life. Thanks to you!

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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