The Customer Engagement Recap - May 29, 2015

By Brandon Carter | Updated on May 29, 2015 11:39:58 AM

Customer_Engagement_Recap_-_May_29

 

Finish off this week with the news (and news you may have missed) that's going to impact your customers in the coming weeks and months.

 

In this week's customer engagement recap:

  • Study: Consumers still prefer bricks to bytes
  • Google's Android Pay to duke it out with Apple Pay
  • Study: Credit card spending grows
  • Saving Was Key for Most in Q1, but Millennials Outpaced the Global Averages for Spending Intentions
  • Amazon Brand Coffee And Cereal May Soon Be Coming To An Internet Near You

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The vast majority of purchases are still taking place in brick-and-mortar retail locations, while mobile purchases are growing very slowly. Old habits die hard - even among Millennials, who have a growing interest in old fashioned face to face purchases. 

One stat that should pop to any retailer, online or off: 

90 percent of consumers were more likely to buy when helped by a knowledgeable associate

 

  • Google's Android Pay to duke it out with Apple Pay (CNET)

Android Pay - not Google Wallet, interestingly - is Google's answer to Apple Pay. By focusing more on the open source methodology, Android Pay should do well with retailers, who can access much more transactional data than Apple Pay allows. 

The mobile payments market is undergoing some serous consolidation, but consumers are still just meh on the idea

 

Oh hey, fortuitous timing. People aren't just staying away from mobile payments, they're actually doubling down on credit cards. Take notes, mobile friends: credit cards are still easier, safer, and have boatloads of rewards, card-linked offers, and other benefits tied in. Create an ecosystem of value, not just another way to pay

 

  • Saving Was Key for Most in Q1, but Millennials Outpaced the Global Averages for Spending Intentions (Nielsen)

Confidence in the economy is growing, but we're still not letting loose of the purse strings. Except for Millennials, who declared an intention to spend money...toward paying down credit card debt. 

  • Amazon Brand Coffee And Cereal May Soon Be Coming To An Internet Near You (Consumerist)

That first article we referenced up there, about the brick-and-mortar stats? One thing we left out is over 70% of consumers would prefer to browse an Amazon store than Amazon.com. 

Now Amazon is considering launching their own store brand for food and grocery. Are they out-Walmarting Walmart, or is Walmart out Amazoning Amazon?

 

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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