The News, Views, Insights, and Opinions affecting consumer engagement
That You Need to Know
In this week's customer engagement recap:
- What 750 Stats Tell Us About Engagement, Satisfaction And Work
- Research: How Far Will Consumers Travel to Make Routine Purchases?
- AAMCO’s Culture of Engagement Sparks Long-term Brand Loyalty
- Five Ways to Create Customer Loyalty
- How to Turn Your Workplace into a Stress-Free Zone
What 750 Stats Tell Us About Engagement, Satisfaction And Work (TLNT)
A few weeks ago we put together an article that neatly summarized the big takeaways from our customer loyalty statistics collections. This is the same idea, but geared toward those with an interest in employee engagement. For you, the big takeaway is at the bottom: your customer engagement is hugely, critically tied to the amount of give-a-crap your employees have. The good news is there are measurable gains to be had, in revenue and customer retention. In all your talk of loyalty programs and engagement strategies, don't forget to look inward first.
Research: How Far Will Consumers Travel to Make Routine Purchases? (The Access Loyalty Blog)
Proximity matters, we all knew that. But just how much it matters was unclear. If you've ever wondered about the "80% of consumer spending occurs within 20 miles of home" stat comes from, stop wondering. It doesn't exist. But our own research found that 80/20 is understated - it's more like 90/20. Sign up for our webinar and get the full scoop (plus the rest of the research findings)
AAMCO’s Culture of Engagement Sparks Long-term Brand Loyalty (Loyalty360)
Here's a great example of what we're talking about in the TLNT article. AAMCO took the traditional approach to customer loyalty - start with a customer-centric, employee-friendly culture, pair it with a reliable product and watch the magic happen. The fact they've been able to replicate and maintain the experience across franchisees is pretty impressive.
Five Ways to Create Customer Loyalty (Shep Hyken)
The customer service guru weighs in with some great overarching concepts of customer loyalty. We're particularly fond of their top one - don't confuse a loyalty program with a marketing program. It's not a platform to sell more stuff, at least not in the short term. And it isn't a platform for customers to show you how loyal they are. The opposite, actually.
How to Turn Your Workplace into a Stress-Free Zone (The Access Perks Blog)