The Customer Engagement Recap - October 23

By Brandon Carter | Updated on Oct 23, 2015 10:57:05 AM

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The news and trends affecting consumer engagement that caught our eye this week. 

 

In this week's customer engagement recap:

  • What You Need to Know About YouTube's Subscription Service, YouTube Red
  • Holiday shoppers may never need to leave home
  • The Incredible Business Benefits of Gratitude
  • Facebook Updates Search Function; Now Is A Great Time To Run And Check All Your Privacy Settings
  • Webinar: Building Engagement and Loyalty in the New Membership Economy

 

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  • What You Need to Know About YouTube's Subscription Service, YouTube Red (Ad Week)

Interesting juxtaposition: on the same week that ESPN laid off 300 employees, YouTube launches a paid subscription service. ESPN will surely launch its own streaming package at some point, but right now the world is shifting toward players like Netflix, HBO, and YouTube - who, for $10 monthly, will take away ads, and give you scripted shows from stars like "Pewdiepie."

 

Amazon and other online retailers are now testing same day home delivery, perhaps spurring a bit of an arm's race. Home delivery is offered by a select few retailers, but they seem to be in no rush to counter the moves of their online competitors. 

In related holiday news, we continue to add data to our 2015 holiday spending predictions page. 

 

Gratitude is like some sort of secret weapon in life. The more you have of it, the better you feel physically, you sleep better, you're better able to handle negative feedback, your judgment is sharper. The thing is, it's almost non-existent in business settings. There's a lot of lip service given to it, but the companies who actually practice it are those who shine in the eyes of customers. 

 

  • Facebook Updates Search Function; Now Is A Great Time To Run And Check All Your Privacy Settings (Consumerist)

Yeah the headline kind of says it all, huh? Just be aware that 1) nothing is truly private when it's shared on any social network and 2) sharing something publicly on Facebook will now make it available for indexing in results worldwide, instantly. 

 

Room is filling up fast on this one, but there's still time to register. We're teaming up with Robbie Kellman Baxter, author of The Membership Economy, for a one hour look into how membership models are disrupting traditional customer relationships. (See the first story on this blog for a real time example.)

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Topics: Customer Engagement, consumer trends

Written by: Brandon Carter

Brandon is a writer and marketer for Access Development. He's a frequent blogger on customer and employee engagement & loyalty, consumer trends, and branding.

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