The news and trends affecting consumer engagement that caught our eye this week.
In this week's customer engagement recap:
- Amazon Launches Etsy-Like 'Handmade' Marketplace
- Zendesk Harnesses Big Data to Predict Unhappy Customers
- Why You Should Personally Connect with Customers on Social Media
- Here comes McDonald's all-day breakfast
Amazon Launches Etsy-Like 'Handmade' Marketplace (PC Mag)
None are safe from the Amazon Borg, even Etsy. While companies with secured revenue can afford to dip their toes in foreign waters (looking at you, Google+), Amazon's focus on the people and places behind the products make this particular offering actually feel quite homespun.
Zendesk Harnesses Big Data to Predict Unhappy Customers (WSJ)
A couple weeks back we lamented to sad state of customer data and how it's being used to sell, sell, sell. This is an example of customer data being called into action to actually improve the experience and create better outcomes.
Why You Should Personally Connect with Customers on Social Media (Access Loyalty Blog)
It's 2015, and many are still terrified of having work bleed into their personal lives online. Nevermind that we'll add that one guy from elementary school. Be open to the idea of allowing customers and coworkers to peer into your personal life - odds are it'll create empathy, which in this day and age is a competitive advantage.
Here comes McDonald's all-day breakfast (CNN Money)
Kudos to McDonalds for listening to customers, although the idea of all day breakfast had grown from a demand to an ongoing meme. Now it's a reality for their customers, thanks in large part to recent declining sales.