The News, Views, Insights, and Opinions affecting consumer engagement
That You Need to Know
In this week's customer engagement recap:
- iOS 10: What it means for email marketing
- What are the Biggest Reasons Why Customers Abandon Brands?
- The Death Spiral of Discounting
- Yes, Apple Will Get Away With Killing the Headphone Jack. Because, Cult Loyalty.
- How to Fix American Airlines and the AAdvantage Program
iOS 10: What it means for email marketing (Epsilon)
There's still no denying that email is the king of engagement channels, but rampant abuse of inboxes has led to a long string of improvements designed to make it easier for people to unsubscribe. CAN-SPAM, Gmail Tabs, Unroll, and now, a big gray bar that sits atop each email in iOS, just inviting people to hop off your wagon.
What are the Biggest Reasons Why Customers Abandon Brands? (The Access Loyalty Blog)
The jury is still out on exactly what draws most people to become loyal to brands. The answers to that question are across the board. On the flipside, we know exactly what chases customers away: horrible, terrible, no good, very bad customer service. (Plus, a few other statistically relevant reasons.)
The Death Spiral of Discounting (Sweet Tooth Rewards)
This article does a great job stating just how sloppy couponing can lead businesses down a dangerous road. Don't discount until you've read our series on smarter couponing.
Yes, Apple Will Get Away With Killing the Headphone Jack. Because, Cult Loyalty. (Maritz)
Barry is right, Apple's bet on going wireless will pay off for them, due in large part to the devoted following they've developed over the years. These are the kinds of risks and leaps brands get to take when they've proven themselves over and over again.
How to Fix American Airlines and the AAdvantage Program (View From the Wing)